Fanatics Betting and Gaming launches comprehensive app for betting and casino
The new application unifies sportsbook, casino, and prediction markets for users in 23 states, consolidating the position of Fanatics Betting and Gaming in the regulated sector in the United States.
Key Takeaways
- Fanatics Betting and Gaming has launched an app that brings together sportsbook, casino, and prediction markets on a single platform.
- Fanatics' sportsbook is available in 23 states and Washington D.C.; the casino in New Jersey, Pennsylvania, Michigan, and West Virginia.
- FanCash remains the rewards system, now integrated with the new app for redemption on merchandise, tickets, and collectibles.
- The acquisition of Water Street Labs and CX Clearinghouse strengthens FBG's presence in regulated event contract markets.
- Fanatics becomes the new official betting partner of the NFL ahead of the 2026 season start.
Fanatics Betting and Gaming (FBG) has introduced a new application that brings all its product offerings into one platform. This app, named Fanatics Sports & Casino, integrates the functions of sportsbook, casino, and prediction markets for users in numerous jurisdictions, including California, Florida, New York, and Texas. With this launch, the company aims to consolidate its national presence and provide a unified experience for its customers.
Consolidation of products in one app
Fanatics Sports & Casino provides access to FBG's combined offering of sports betting, casino games, and event contracts for a broad user base:
- Fanatics Sportsbook: available to customers in 23 states in the U.S. and Washington D.C.
- Fanatics Casino: active in New Jersey, Pennsylvania, Michigan, and West Virginia.
- Fanatics Markets: event contract platform present in 22 U.S. jurisdictions and four additional territories.
The comprehensive approach allows users to utilize a single account to manage all available services, reducing the typical operational frictions of multiple platforms.
Regulatory expansion and integration strategy
The new app arrives in the context of intensified competition following the launch in February of the so-called 'Super App' from DraftKings, which also integrates sports betting, casino, prediction markets, lotteries, and daily fantasy sports. FBG aims to differentiate itself by facilitating mobility and a continuous experience, regardless of which state the user is in (a key competitive factor in markets with disparate regulatory frameworks).
In August 2026, Fanatics acquired the operators Water Street Labs (designated contract market licensed by the Commodity Futures Trading Commission) and CX Clearinghouse (derivatives clearing organization), laying the groundwork to strengthen Fanatics Markets and ensure its federal regulatory compliance.
FanCash and loyalty: own ecosystem
The application integrates the brand's proprietary rewards system, FanCash. Users accumulate FanCash for each bet, transaction, or game they make, which can then be redeemed for official merchandise, tickets, or exclusive collectibles from Fanatics. The Fanatics ONE loyalty program and all existing account funds and data are automatically migrated to the new app, ensuring continuity for the current user base.
"Fanatics Sports & Casino gives fans a single app where the experience travels with them, from betting on the game to operating or playing in the casino," stated Matt King, CEO of Fanatics Betting and Gaming. "We can connect what fans play with what they love in a single ecosystem."
Prediction markets and regulatory landscape
The expansion of prediction markets faces regulatory challenges. In New Jersey, Attorney General Jennifer Davenport has requested the intervention of the Supreme Court to clarify whether prediction markets can offer contracts on sporting events nationally. This request comes after the Ninth Circuit Court of Appeals supported Nevada's right to autonomously regulate these contracts, concluding that the Commodity Exchange Act does not prevent state regulation over sports event markets.
Alignment with major sports events and partnerships
In late August 2026, the National Football League (NFL) renewed sponsorship agreements for betting with DraftKings and FanDuel. Additionally, Fanatics Betting and Gaming was appointed as the new official betting partner of the NFL, effective from the start of the season on September 10.
These alliances reinforce FBG's position in the regulated sports betting ecosystem and enhance its visibility to users in key markets, especially with the centrality of the unique app and its loyalty program.
Implications for the B2B sector and future moves
The launch of FBG's unified app marks a trend towards consolidating products under a single interface, which poses new challenges for technology providers, integration partners, and operators competing for user loyalty.
The integration of prediction contracts and the focus on regulatory interoperability could serve as a precedent in the industry, while legal developments in markets like New Jersey and Nevada may alter access to and the offering of products in the short to medium term.
Frequently Asked Questions
Where is the new Fanatics Betting and Gaming app available?
The Fanatics Betting and Gaming app is operational for sports betting in 23 states and Washington D.C., while the casino is available in New Jersey, Pennsylvania, Michigan, and West Virginia.
What benefits does the FanCash system provide in the app?
FanCash allows users to accumulate rewards for every bet, transaction, or game, which can be redeemed for merchandise, tickets, and exclusive collectibles within the Fanatics ecosystem.
What distinguishes the new Fanatics app from the competition?
The new app integrates sportsbook, casino, and event contracts into a single platform with automatic migration of accounts and rewards, making the experience easier for users across multiple regulated markets.
What regulatory implications does Fanatics' prediction market face?
Fanatics' prediction market operates in 22 jurisdictions, but the regulation remains subject to legal debates, such as the petition before the New Jersey Supreme Court to clarify the offering of contracts on sporting events.
Does Fanatics have recent agreements with major sports leagues?
In August 2026, the NFL named Fanatics Betting and Gaming as an official betting partner, enhancing the brand's visibility at the start of the American football season.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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