Fredrik Ögren named Group CTO of Allwyn, effective October 2026

Fredrik Ögren has been appointed Group Chief Technology Officer (CTO) of Allwyn and took up the role in October 2026. Based in Switzerland, Ögren joins from Betsson Group, where he served as CTO, and will work with teams in the United Kingdom, Greece, Austria and the United States to lead the group's technology strategy and product innovation.

Mandate and responsibilities

In his new role at Allwyn, Ögren will work closely with Kresimir Spajic, CEO of Allwyn Digital, and with the group's local units to strengthen technology capabilities and support the creation of digital products. Allwyn said the priority is to build a more scalable technology platform to sustain growth and improve customer experience.

“I look forward to working with colleagues across the Group to build a more connected technology ecosystem, strengthen our capabilities and help deliver Allwyn’s next stage of growth,” said Fredrik Ögren.

Ögren succeeds Brett Cross, who left the acting Group CTO role and will remain with the company as Deputy Group CTO while also retaining his position as CTO of Global Lottery.

Context of the appointment and digital strategy

Allwyn accelerated its digital strategy after creating Allwyn Digital in September 2025, placing Kresimir Spajic at the head of the division. The company highlighted that in the United Kingdom, where it operates The National Lottery, digital sales already account for 51 per cent of total sales.

The group has diversified its exposure into digital products beyond the traditional lottery. In 2025 it acquired PrizePicks to enter the daily fantasy sports and prediction markets segments. Allwyn also explored expanding into sports betting through a bid for a majority stake in Novibet, an effort that was blocked after regulatory intervention.

Internal relations and markets

Allwyn said Ögren will work from Switzerland with responsibility for key markets: the United Kingdom, Greece, Austria and the United States. The role requires coordination with local leaders and with the Allwyn Digital management team to deploy technical solutions and accelerate product innovation.

Kresimir Spajic commented on Ögren’s recruitment:

“He brings deep industry experience, strong technical expertise and a proven track record leading technology transformations in global organisations. His appointment is an important step toward building a more scalable platform across the Group.”

Recent activity on player protection and responsibility

Allwyn continued its public agenda on player protection in the United Kingdom with the second Participant Protection Conference, titled “Evolving Participant Protection: Evidence, Insight & Action”, held at Kings Place in London. The event brought together regulators, academics, researchers and industry experts.

The conference included a keynote from Sarah Gardner, Acting CEO of the Gambling Commission, and a Lottery Literacy workshop led by Dr Richard Wood, a specialist in player behaviour.

Practical frequently asked questions

The company says Ögren’s hire is part of a plan to intensify digital sales and broaden product offerings through technology and acquisitions, while maintaining focus on player protection and regulatory compliance.