Grupo KIROL reinforces its innovation push at SBC Summit 2026

Grupo KIROL participated in SBC Summit 2026, held in Lisbon from 29 September to 1 October, where international gaming and betting professionals and companies met to review the trends shaping the sector. The company's presence at the show included attendance at the exhibition floor, the conference programme and professional networking activities held across the three days.

Grupo KIROL presence at SBC Summit 2026

Grupo KIROL attended one of the industry’s most relevant international conferences. The event combined a large exhibition area with a conference programme and spaces dedicated to professional exchange, and the company used those forums to learn about new technology solutions, share experiences and connect with other companies and suppliers.

Attendance extended across all three days of the conference, during which participants accessed both supplier stands and thematic sessions. Grupo KIROL focused on identifying tools and models that can be integrated into its operational and commercial activity.

Key topics addressed: innovation, AI, payment methods, regulation and customer experience

The main areas that drove debate at SBC Summit 2026 were technological innovation, artificial intelligence, payment methods, regulation and customer experience. These topics dominated both the conference sessions and conversations in the corridors and networking areas.

Technological innovation appeared as the overarching theme of the congress and was discussed from several perspectives: new product architectures, process automation and solutions to improve player interaction. Artificial intelligence was treated as a tool for personalization and risk prevention.

Payment methods formed another significant block of discussion. The conference covered payment flows, integrations and solutions for managing transactions between operators and financial providers. Regulation was analysed in parallel, with attention to how legal frameworks affect technology implementation and customer relationships.

Customer experience was presented as the evaluation criterion for any innovation: adopting new solutions is weighed according to their impact on usability, retention and early identification of risky behaviour.

Grupo KIROL's objectives at the summit

Grupo KIROL's stated objective in participating at SBC Summit 2026 was to learn first-hand about the new solutions and trends transforming gaming and betting operations. The company sought to:

• Assess technologies applicable to its operations.

• Exchange knowledge and experience with other industry professionals.

• Establish contacts with suppliers and potential partners.

Attendance was seen as an opportunity to maintain an active position in the international debate and ensure the company remains connected to the industry's evolution.

Implications for operators and suppliers

For operators like Grupo KIROL, attending international trade shows allows identification of suppliers offering concrete integrations in critical areas: payments, artificial intelligence and solutions to improve the customer experience. Suppliers exhibited products and services on the exhibition floor and presented use cases during the conferences.

At the same time, the discussion on regulation showed that technological implementation must consider regulatory requirements. Decisions to incorporate specific solutions are made with current and future regulation in mind, and the conference sessions facilitated exchange between operators and actors working in compliance. The event programme can be consulted in the [events](/events) agenda for those who wish to compare topics and speakers.

Networking and sector learning

The SBC Summit 2026 environment combined formal sessions and informal spaces for professional exchange. Grupo KIROL valued the opportunity for in-person networking, which enabled meetings with players from different markets. Direct contact facilitated comparison of operational experiences and identification of solutions that can be replicated in other geographies.

The event format — exhibition, conferences and networking — allowed attendees to gauge the maturity of certain trends and prioritise initiatives based on their applicability.

What it means for the Spanish market

Participation by Spanish operators and groups such as Grupo KIROL at international trade shows helps integrate global practices into local operations. The discussion on payment methods and customer experience has direct repercussions on the offer players receive in Spain, and the joint assessment of innovation and regulation helps calibrate implementation projects.

Product designers and compliance teams observed in Lisbon how technological solutions and regulatory frameworks are addressed together, an approach that influences operators' and suppliers' roadmaps. More information on regulatory developments and sector debates can be followed in the [regulation](/regulation) section.

Conclusion

Grupo KIROL's presence at SBC Summit 2026 in Lisbon from 29 September to 1 October served to reinforce the company's connection with global industry trends. The fair provided access to new technological solutions and a space for direct exchange with suppliers and peers, with particular focus on artificial intelligence, payment methods, regulation and customer experience.

Gonzalo Marín, Corresponsal de operaciones del sector, covered Grupo KIROL's participation and the conference's thematic evolution for industry readers.