ICONIC21 to Open Office and Studio in Vilnius, Creating Over 350 New Jobs
The digital content provider ICONIC21 will establish an operational center in Vilnius, Lithuania, employing more than 350 people and strengthening its presence in Europe.
Key Takeaways
- ICONIC21 will open an operational center and studio in Vilnius covering over 1,400 m².
- More than 350 new jobs will be created, with no prior experience required for several roles.
- Rokas Benetis has been appointed Country Manager to lead operations in Lithuania.
- The opening in Vilnius is part of ICONIC21's European expansion strategy.
- Future expansions are also being considered at the Romanian headquarters and other markets.
ICONIC21, an international provider of digital content for the gaming sector, has announced the upcoming launch of a new office and studio in Vilnius, Lithuania, which will create over 350 jobs in the city. The facility will occupy more than 1,400 square meters spread over two floors, consolidating the company's European operations and driving its regional growth plans.
New Strategic Hub of ICONIC21 in Europe
The choice of Vilnius aligns with ICONIC21's strategy to strengthen its presence on the European continent. The new center will combine office spaces with production studios and will serve as a key operational center for future activities in the region.
According to the company's official statement, this hub will enable centralized management of operations, content production, and local talent recruitment. The space of over 1,400+ m² is designed to house both operational and production teams, covering the projected growth needs for the coming years.
Job Opportunities and Selection Process in Vilnius
Currently, ICONIC21 is maintaining an open selection process for more than 350 vacancies, including game presenter and studio technician positions. For these roles, the company states that no previous experience is required, opening the door for professionals at different levels of their careers. Contracts are aimed at those wishing to start their journey, balance studies with work, or face new professional challenges within the digital sector.
The Country Manager for Lithuania, Rokas Benetis, leads the process of consolidating the management team and preparing for the next phases of recruitment and operations. In his words:
“Vilnius is a dynamic and rapidly growing city that attracts ambitious and talented individuals. That's why we chose it for the next stage of our development. Here we are creating an environment where people can start their careers, grow quickly, and take on real responsibilities from day one. We want ICONIC21 to be a place of professional development.” — Rokas Benetis, Country Manager for Lithuania
Selection Criteria in Vilnius and Strategic Vision
ICONIC21 emphasizes the strength of the local labor market, the innovative business environment, and Vilnius's reputation as an international investment destination as the main reasons for selecting the Lithuanian capital. The company positively values the ability to attract talent and the opportunity to integrate into the city's tech economy.
Determinative factors included:
- Availability of qualified and young professionals willing to train.
- Modern and adaptable business ecosystem.
- Vilnius's potential as a center for investment and growth in digital innovation in Eastern Europe.
This inauguration is part of a broader expansion strategy, in which the company is also considering growth opportunities at its headquarters in Romania and other international markets.
Future Expansion and Local Commitment of ICONIC21
ICONIC21 stresses that the opening in Vilnius represents only a part of its overall growth plan. The company is actively evaluating other locations for future operations, both in Romania and beyond. The strengthening of the Lithuanian team, led by Rokas Benetis, aims to consolidate relationships with local and institutional actors and to influence the training of professionals for the digital content industry.
The expansion plan aims to continue adapting the business structure to keep pace with the growing demand in Europe. In this context, ICONIC21 is committed to specialized b2b and job creation in technologically advanced environments.
Outlook for the Sector and Next Steps
The arrival of ICONIC21 in Vilnius reinforces the city's positioning as a relevant node for the iGaming industry and digital content services. The initial investment and expected hiring volume will generate local economic impact, as well as expand the company's projection into neighboring markets. The coming months will be crucial to finalize the selection process, enable infrastructure, and launch the first operations from the Lithuanian capital.
Thus, ICONIC21 continues advancing its European development with a focus on recruitment, innovation, and consolidation of hubs in strategic markets.
Frequently Asked Questions
When will ICONIC21 open its office in Vilnius?
ICONIC21 is preparing to open its new center in Vilnius as part of its European expansion strategy, with recruitment processes already underway and operations intended to begin in the coming months.
How many jobs will ICONIC21 create with its new headquarters?
The company announced the creation of over 350 new jobs in Vilnius, primarily in studio and operational roles, to strengthen its presence in the region.
Who will lead ICONIC21's operation in Lithuania?
Rokas Benetis was appointed Country Manager for Lithuania and is heading the formation of the management team and the preparation for the next phase of growth.
What profiles does ICONIC21 seek for its vacancies in Vilnius?
ICONIC21 is looking for game presenters, studio technicians, and other profiles, without requiring prior experience for several positions, targeting those starting their careers or seeking new challenges.
Does ICONIC21 have plans to expand into other countries?
The company noted that it is considering future expansions at its Romanian headquarters and is exploring opportunities in more European markets as part of its global strategy.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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