Internet Vikings names Nicklas Insulander, former director of Orange Business, as COO

Internet Vikings appointed Nicklas Insulander, former executive director of Orange Business, as its new Chief Operating Officer (COO). The appointment, effective from October, reinforces the operational proposition of the Swedish hosting technology provider, with offices in Malta and Stockholm, at a time of international expansion in markets such as North America and Europe.

Internet Vikings strengthens its operational leadership

The incorporation of Nicklas Insulander is in line with Internet Vikings' explicit goal of enhancing its leadership capabilities and operational base to support sustainable international growth. According to the company's announcement, Insulander will be responsible for operational strategy and supporting continuous organizational development.

Before joining, Insulander served as general manager at Orange Business, the B2B division of the French telecommunications conglomerate. His transition to Orange in 2018 followed the acquisition of Basefarm, a leading cloud services and infrastructure firm in Europe, for 350 million euros. Insulander was associated with Basefarm since 2014 before the integration into Orange. The experience gained in these two organizations complements the international profile that Internet Vikings seeks.

"Throughout my career, I have always been passionate about creating customer value through high-quality service development and solid operations," said Nicklas Insulander upon announcing his arrival at Internet Vikings. "I am excited to join the company at a dynamic stage of its growth and leverage the strong foundation already in place as we continue to scale. I look forward to working with the team and building better services together."

Rickard Vikström, CEO and founder of Internet Vikings, added:

"We welcome Nicklas to Internet Vikings. He will play a key role in our operations, ensuring we remain agile, efficient, and focused on delivering outstanding value to our customers."

Position and prospects of Internet Vikings in the hosting sector

Founded in 2008, Internet Vikings provides specialized hosting technology to operators in various regulated markets in North America and Europe. Its clients include American online casino brands such as PlayStar and BetMGM, as well as providers like Kambi, EveryMatrix, and Bragg. The firm thus consolidates its position as a strategic partner for operators seeking rapid deployment, regulatory compliance, and technical support in high-demand sectors.

The decision to add Insulander to the operational leadership aligns with the company's growth-oriented vision and the consolidation of internal processes, essential for serving clients in complex markets.

Nicklas Insulander's trajectory: from Basefarm to Orange Business and now to Internet Vikings

Insulander's career is significant for the sector due to his focus on technological infrastructure and cloud services. His time at Basefarm, since 2014, and the subsequent integration into Orange Business following the €350 million acquisition, provide operational experience in scalable tech companies with reach in several European countries.

At Orange Business, Insulander was involved in developing enterprise solutions in the B2B telecommunications sector, integrating cloud capabilities and managing large technological infrastructures.

In his new role at Internet Vikings, he is expected to bring methodologies and insights gained in large organizations, thus contributing to continuous improvement and competitiveness in regulated and fast-growing environments.

Objectives and challenges for the new operational phase at Internet Vikings

With Insulander's arrival as COO, Internet Vikings strengthens its capabilities to scale operations, maintain agility, and ensure quality standards in service delivery to online gaming operators. Key challenges include:

• Growth in high-potential regulated markets such as the United States and Europe
• Consolidation of relationships with key gaming sector clients, including established operators and platform providers
• Optimization of internal processes to sustain the agility and operational efficiency required in the industry

This appointment is understood in the context of global competition in hosting technologies adapted to the regulatory and technical requirements of international operators.

More details about suppliers and executives in the sector can be found in the b2b section.