ITL appoints Karol Ptaszkowski as Technical Sales Manager for Central and Southeast Europe

Innovative Technology (ITL) has appointed Karol Ptaszkowski as Technical Sales Manager responsible for sales of its cash validation equipment in Central and Southeast Europe. Ptaszkowski joined ITL in July 2026 and will cover the Czech Republic, Slovakia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria and Romania. ITL is headquartered in the United Kingdom and organises its offering around two main divisions: cash validation equipment and age-and-identity biometric technology.

ITL appoints Karol Ptaszkowski for Central and Southeast Europe

Karol Ptaszkowski joins ITL with a clear mandate: to develop and consolidate the company’s customer base across Central Europe, Southeast Europe and the Western Balkans. His commercial remit covers both gaming operators and retail customers in the eight named markets. Ptaszkowski brings more than twenty years of experience in the gaming industry and, the company says, a technical profile that enables him to advise on product selection.

"I am delighted to join the ITL team and take on responsibility for developing and strengthening the customer base in Central and Southeast Europe and the Western Balkans," said Karol Ptaszkowski.

The company emphasises that its cash validation division will remain the core of its offering in those territories, while the biometrics unit will work complementarily to introduce age-access control and identity verification solutions.

## Responsibilities of Karol Ptaszkowski in cash validation

The Technical Sales Manager role entails responsibility for the sales of banknote validators and related systems in the assigned markets: the Czech Republic, Slovakia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria and Romania. Beyond commercial duties, his role includes advising customers on selecting the most appropriate equipment for their operational and technical needs.

His portfolio will include:

• technical evaluation of cash validation solutions;

• support for equipment integration in gaming operations and retail points of sale;

• coordination with the biometrics team for joint age-verification and access-control projects;

• maintenance of long-term customer relationships across all assigned markets.

ITL notes that the postholder will work with both gaming operators and retail customers, maintaining trust in cash-handling equipment as a commercial cornerstone.

## Corporate context: ITL’s structure and international presence

Innovative Technology (ITL) is domiciled in the United Kingdom and operates several international offices. The company organises its offering into two main divisions: cash validation equipment and age-and-identity biometric technology. The reinforcement of its commercial team in Central and Southeast Europe responds to the firm’s growth strategy in markets where gaming and retail operations coexist, and will be supported by ITL’s [b2b](/b2b) sales approach and product demonstrations for operators and retailers.

Jose Garcia Escudero, General Manager of ITL Spain, added a comment on the hire and its suitability for the region.

"I would like to warmly welcome Karol. This is an important region for our business, and his technical background combined with a strong knowledge of gaming markets places him in an ideal position to support our customers there," said Jose Garcia Escudero.

Garcia Escudero also highlighted Ptaszkowski’s experience and his ability to consolidate commercial relationships across a broad geographic area.

## Regional experience and plans to introduce age-and-identity biometrics

Ptaszkowski has worked in the gaming industry in the United Kingdom, the Netherlands and Poland. He states prior knowledge of the assigned region and expresses interest in deepening activity in the retail market, where demand for cash validation and age-control solutions is growing.

Part of his responsibilities will be to collaborate with ITL’s specialist biometrics team to introduce age-and-identity technology in the region and thus help prevent access to age-restricted products or venues.

## Events presence and client contact

Karol confirmed he will attend Retail Show Poland in November, where ITL will have a stand and present part of its technical offering. That participation will serve as his first public meeting point with customers in the region following his appointment.

Vendors of cash validation solutions consider trade shows a key operational channel for presenting technical specifications and conducting product trials with gaming operators and retailers; for ITL the mix of direct sales and on-site demonstrations at [events](/events) enables deal-closing and the launch of integration projects.

## Operational implications for operators and retailers in the region

For gaming operators and retail outlets in the Czech Republic, Slovakia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria and Romania, the appointment provides a localised technical point of contact with implementation experience. With this hire ITL strengthens its post-sale support and technical consultancy capacity, two elements that commonly influence procurement decisions for critical hardware such as cash validators.

Positioning a technical sales manager with gaming-industry experience aims to accelerate sales cycles and reduce friction in integrations, especially when cash validation equipment is combined with biometric age-access control solutions.

## Next steps and expectations

ITL expects Karol Ptaszkowski’s appointment to expand its commercial presence in the assigned markets and to more strongly introduce its biometric solutions in the region. The company has not disclosed specific sales targets or financial figures tied to the appointment. Ptaszkowski has stated his intention to meet customers at Retail Show Poland and to begin working on projects in both gaming and retail from his start in July 2026.