Julio César Tamayo of Wplay Discusses the Future of Online Gaming in LatAm

In an exclusive interview, Julio César Tamayo, CEO of Wplay, analyzed the challenges facing the online gaming industry in Latin America. With markets maturing and regulatory changes on the rise, companies must focus on building sustainable long-term businesses. Trust and responsible gaming are becoming increasingly crucial.

Sustainable Strategies for Operators in LatAm

Julio César Tamayo shared his perspective on what operators must do to grow sustainably in the region. According to Tamayo, the next stage of development in Latin America is no longer just about rapid growth but about building companies capable of enduring.

"To lead in the next decade, operators must combine innovation, financial discipline, good corporate governance, and adaptability," he emphasized.

The Impact of Regulation in Colombia

Colombia is a key regulated market in the region, but recent tax changes pose new challenges. According to Tamayo, maintaining a balance between fiscal sustainability and competitiveness is fundamental. In 2025, a new tax scheme imposed a significant burden, highlighting the need for stability and predictability in public policies.

Colombia must lead by demonstrating that effective regulation not only controls a market but promotes its growth legally.

Opportunities in Emerging Markets

While some countries like Peru are beginning to solidify as stable investment destinations, Tamayo notes that success does not solely depend on market size. Factors such as regulatory stability and legal security are now more important.

"Brazil offers an exceptional opportunity due to its size, and Colombia remains a benchmark for its experience," commented Tamayo.

Lessons from the World Cup

The World Cup recently demonstrated the importance of effective organizational coordination. During this event, Wplay's platforms experienced a 40% growth in revenue. Such challenges highlight the need for preparation and data-driven decision-making.

Artificial Intelligence in Online Gaming

Artificial intelligence is transforming the industry, enhancing fraud prevention and personalization. Tamayo emphasizes that while technology changes decision-making processes, it is essential to maintain transparency and oversight.

"AI will not replace human judgment, but its real value will lie in helping to make better decisions," he stated.

The Role of Responsible Gaming

Tamayo highlighted that responsible gaming is an essential pillar for business sustainability. The industry must protect its users, thereby strengthening its legitimacy and ensuring its future.

"Growth also means responsibility to players," said Tamayo.

The Future of iGaming at SBC Summit Lisbon 2026

Tamayo anticipates that the event in Lisbon will focus on sustainability rather than expansion. The global agenda will include artificial intelligence, cybersecurity, and regulatory cooperation.

"The industry must prove its capability to endure by ensuring its growth and reliability," he concluded.