Julio César Tamayo of Wplay on the Future of iGaming in LatAm

Julio César Tamayo, CEO of Wplay, analyzes the crucial challenges for the online gaming industry in Latin America, highlighting the importance of building sustainable companies in a mature market. While participating in the SBC Summit Lisbon 2026, Tamayo addresses topics such as the evolution of the Colombian market, the impact of artificial intelligence, and the opportunities in Brazil and Peru.

Current Challenges in the Industry

The online gaming industry in Latin America is facing a maturity stage where operators must focus on sustainability. Tamayo emphasizes that the new leaders will be those who integrate innovation, financial discipline, and adaptability. In the past, the sector grew at annual rates exceeding 25%, but now, sustainability and reputation are becoming essential for growth.

Perspectives of the Colombian Market

Colombia has stood out for its solid regulatory framework but faces challenges due to recent tax changes that may affect competitiveness. Tamayo underscores the need for stable regulations that promote a favorable environment for investment and consumer protection. Balancing fiscal sustainability and competitiveness is critical to avoid the growth of the illegal market.

Opportunities in Latin America

For Wplay, markets such as Brazil and Peru offer promising investment opportunities. Regulatory stability and legal security are determining factors for expansion in the region. Tamayo highlights that the true potential of Latin America lies in establishing itself as a reliable destination for long-term investment.

Impact of Artificial Intelligence

Artificial intelligence is transforming operations in the gaming sector, affecting areas such as fraud prevention and risk analysis. Tamayo believes that AI helps improve decision-making and can bolster trust in the industry if used responsibly. The integration of AI must be combined with good corporate governance to be effective.

Responsible Gaming and Sustainability

For Tamayo, responsible gaming is key to the sustainability of the business. The industry must strengthen its legitimacy by protecting users and promoting responsible practices. Commitment to responsible gaming is essential to ensure the future of the sector and strengthen its social acceptance.

A Message for the Future

Looking ahead to the SBC Summit Lisbon 2026, Tamayo hopes that the conversation will focus on sustainability and trust in the global gaming industry. Artificial intelligence, cybersecurity, and regulatory cooperation will be key debates that will define the future. The goal is to consolidate an industry capable of facing the challenges of the coming decades.