Kambi and QuinnBet sign multiyear sportsbook deal
QuinnBet will migrate to Kambi Turnkey Sportsbook to support UK and Ireland growth
Key Takeaways
- Kambi Group signed a multiyear sportsbook agreement with QuinnBet, announced on 19 October 2026.
- QuinnBet will migrate to Kambi's Turnkey Sportsbook and integrate Pragmatic Solutions for player-account management.
- The package includes a flexible front end, the award-winning Bet Builder, AI-driven trading and risk management, and Kambi's regulatory expertise.
- The deal gives QuinnBet access to Kambi's network intelligence of more than 70 partners and supports growth in the United Kingdom and Ireland, with potential expansion to other regulated jurisdictions.
Kambi Group has signed a multiyear sportsbook agreement with established UK and Ireland operator QuinnBet, announced on 19 October 2026. Under the deal, QuinnBet will migrate to Kambi's Turnkey Sportsbook solution and integrate its chosen player account management platform, Pragmatic Solutions.
Deal details
Kambi will provide QuinnBet with its end-to-end solution, including a flexible front end, the award-winning Bet Builder, advanced trading and risk-management capabilities powered by AI, and the regulatory expertise required to operate in regulated markets. The migration will allow QuinnBet to support its online expansion in the United Kingdom and in Ireland, with the option to enter additional regulated jurisdictions in the future subject to licensing approvals and relevant regulatory requirements. Kambi has positioned Turnkey Sportsbook as a partner-ready platform for regulated operators and QuinnBet will leverage [Kambi's turnkey offer](/b2b) as part of the move.
Product and competitive advantage
The partnership gives access to Kambi's network intelligence, which aggregates data from more than 70 global partners. QuinnBet will be able to use those insights to optimise pricing, trading performance and product development. The technical package includes, Kambi says, specific support for sports popular in the referenced markets such as horse racing, football and darts.
Integration and operational scope
Technical integration will be executed with the player-account management platform Pragmatic Solutions, selected by QuinnBet. Kambi has presented its Turnkey Sportsbook as an offering that combines technology, trading expertise and network capabilities for operators competing in regulated markets.
Voices on the deal
"We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions," said Werner Becher, CEO of Kambi Group.
"Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth," said Brenda Quinn, CEO of QuinnBet.
The statement says the collaboration aims to improve the betting experience for QuinnBet customers in the United Kingdom and in Ireland and to lay the technical foundations for future growth opportunities in regulated markets.
Frequently Asked Questions
What did Kambi and QuinnBet agree and when was it announced?
Kambi Group and QuinnBet agreed a multiyear partnership for QuinnBet to migrate to Kambi's Turnkey Sportsbook; the agreement was announced on 19 October 2026.
What components does Kambi's solution include for QuinnBet?
The end-to-end solution includes a flexible front end, the award-winning Bet Builder, AI-powered trading and risk-management capabilities, regulatory expertise for regulated markets, and access to Kambi's network intelligence of over 70 partners.
How will QuinnBet integrate its player-account platform?
QuinnBet will integrate its operation with the player-account management platform Pragmatic Solutions as part of the migration to Kambi's Turnkey Sportsbook.
Which markets will the migration target initially?
The migration and support are initially targeted at the United Kingdom and Ireland, with the possibility of expansion to other regulated jurisdictions subject to licensing approvals and regulatory requirements.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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