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Key Movements in B2B iGaming: Launches and Licenses as of September 2026

Hacksaw Gaming enters the crash games segment, Games Global expands Canadian operations, and BetComply facilitates the Swedish license for Playbook Fusion.

By Gonzalo MarínPublished Sep 11, 20264 min readAsia Pacific
Editorial representation of agreements, product launches, and licenses in the B2B iGaming sector as of September 2026

Key Takeaways

  • Hacksaw Gaming debuted in crash games with Moneyplane and five RTP levels.
  • Games Global expanded operations to the regulated market of Alberta, Canada.
  • Playbook Fusion obtained a B2B license in Sweden in under two weeks with the support of BetComply.
  • Huddle launched SGPx, an integrable bet builder without altering existing relationships.
  • Mindway AI and DraftKings deployed Gamalyze American Football to promote responsible gambling.

In the week of September 11, 2026, suppliers and operators in the iGaming sector have made headlines with strategic agreements, product launches, and notable jurisdictional expansions. Hacksaw Gaming debuts in crash games with Moneyplane, Games Global extends its presence in Canada, and Playbook Fusion obtains its Swedish license in record time with the support of BetComply.

Agreement Between Flows and Pronet Gaming Boosts Gamification and Automation

Flows and Pronet Gaming have confirmed a new alliance to incorporate a "dedicated layer of gamification" into Pronet’s software. Through this agreement, Flows will also support the automation of Pronet Gaming’s operations without requiring its own development resources. According to Dan de Souza, Vice President of Sales at Flows, this deployment across more than 50 brands demonstrates confidence in the scalability of the offering. Sam Frazer-Bossom, Chief Commercial Officer at Pronet Gaming, comments that “by adding Flows we obtain an orchestration layer that connects platform activity, automates processes, and accelerates the realization of new ideas without relying on long development cycles.”

Games Global: New Phase in Alberta, Canada

Games Global has officially launched its offering in the Canadian province of Alberta, aiming to strengthen its positioning in North America. The company is already operating in Ontario, where its catalog has seen a good reception. Among the first titles available for operators in Alberta are Gold Blitz and 12 Masks of Fire. Mark MacCombie, Chief Commercial Officer of Games Global, stated: > “The opening of the igaming market in Alberta is an exciting opportunity for our group. Our experience in Ontario allows us to anticipate good traction in Alberta.”

Hacksaw Gaming Bets on Crash Games with Moneyplane

Hacksaw Gaming has launched Moneyplane, its first crash game, marking its entrance into a rapidly growing vertical. The game offers five RTP configurations (between 92% and 98%) and is notable for incorporating the Bail2Win format, developed in-house. According to Marcus Cordes, Operational CEO of Hacksaw Gaming: > “Crash games have become a relevant piece in the igaming landscape, and we wanted our first launch in this segment to have its own identity. Moneyplane fulfills that objective.”

BetComply and Playbook Fusion: Swedish License in Record Time

The consultancy firm BetComply has assisted Playbook Fusion in obtaining its B2B license in Sweden, completing the process in less than two weeks. Mike de Graaff, Compliance Director at BetComply, emphasizes that Sweden represents another key step and that the support for the team will cover new jurisdictions as Playbook Fusion expands its global operation. Steve Rogers, CEO of Playbook Fusion, adds that “BetComply understands both the regulation and our product, which makes them valuable allies in our scaling phase.”

Huddle's SGPx Tool Introduces a Flexible Bet Builder

Huddle has launched SGPx, a bet builder engine that can be integrated into existing sportsbooks without affecting current relationships between operators and suppliers. SGPx is positioned as a rapid access layer to deepen markets and create profitable customization opportunities. Francesco Borgosano, CEO of Huddle, states that the product resolves underlying data fragmentation and uses real-time simulation engines to generate correlated prices that support the bet builder product.

iGame Media's OneData Centralizes Odds and Sports

iGame Media introduced OneData, a data gateway that facilitates access to a wide range of odds and sports data providers, including Sporting Solutions. This platform centralizes information on more than a million annual events and aims to position itself as a unique integration within the global data ecosystem for betting.

Mindway AI and DraftKings Expand Responsible Gambling Tools

Mindway AI launched Gamalyze American Football for DraftKings in the U.S., continuing the joint efforts initiated during the FIFA World Cup. The system gamifies customer interaction and helps DraftKings users better understand their decision-making patterns. Lori Kalani, Head of Responsible Gambling at DraftKings, noted that the tool accompanies the NFL kickoff and offers interactive training during times of high sports activity. Rasmus Kjaergaard, CEO of Mindway AI, claims that by integrating during peak times, DraftKings enhances user experience and promotes responsible entertainment.

Conclusion: Consolidation and Expansion of B2B in iGaming

The week has highlighted the diversity of strategies within the B2B iGaming ecosystem: from bets on emerging verticals like crash games to innovations in bet personalization, operational automation, and expedited regulatory compliance. The movements of suppliers and intermediaries reflect a context of increasing competition and the pursuit of efficiency and differentiation in both mature markets and new jurisdictions.

Frequently Asked Questions

What does Hacksaw Gaming's entry into crash games mean?

It indicates that the provider is diversifying its catalog beyond slots with its first crash game, Moneyplane, which offers five RTP settings ranging from 92% to 98%.

How has BetComply facilitated Playbook Fusion's expansion in Sweden?

BetComply assisted Playbook Fusion in obtaining its Swedish license in less than two weeks, enabling the company's rapid regulated expansion.

What is the importance of the agreement between Flows and Pronet Gaming?

The agreement will allow Pronet Gaming to implement a layer of gamification and increase operational automation without internal development, benefiting over 50 brands.

What innovation does Huddle's SGPx introduce in sportsbooks?

SGPx is a bet builder engine that integrates without modifying existing relationships, allowing new markets and greater customization using real-time price simulation.

What role does OneData from iGame Media serve?

OneData operates as a centralized data and odds gateway for sports betting, integrating information from over a million events and highlighted providers like Sporting Solutions.

Source: EGR Awards

Tags

crash-gamesb2b-licensesautomationigaming-launchesjurisdictional-expansionresponsible-gaming

About the author

Gonzalo Marín

Gonzalo Marín

Industry Deals Correspondent

Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.

More from Gonzalo Marín

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