Kongebonus Highlights Partnership with Rhino Following Betsson Agreement
Kongebonus reaffirms its role as a premium partner of Rhino in Norway after the recent acquisition by Betsson.
Key Takeaways
- Kongebonus is the premium partner of Rhino in Norway.
- Betsson acquired Rhino's B2C business in Canada.
- Kongebonus offers a premium affiliation model with exclusive content.
- Rhino consistently meets agreements, strengthening its relationship with Kongebonus.
Kongebonus has positioned itself as a premium partner of Rhino Entertainment Group in Norway, highlighting its extensive affiliation relationship following Betsson AB's agreement to acquire Rhino's licensed Canadian B2C business and certain B2B technology assets. Kongebonus has supported Rhino's brands such as Rocket Riches, Big Boost, Lucky Spins, and Panosta, which were exclusively introduced through its platform.
Premium Affiliation Model
Kongebonus's "premium affiliation model" includes editorial coverage, reviews, Q&A sessions between operators and players, and exclusive content designed to drive brand launches and market activations. David Nilsen, Editor-in-Chief of Kongebonus, commented:
"Our relationship with Rhino shows what a premium partnership should be. It is based on trust and a shared belief in brands that can deliver the right player experience."
Support for Rhino's Brands
Rhino has consistently delivered on agreements, giving Kongebonus the confidence to present its brands to the Norwegian community in a considered and relevant manner. Nilsen added: "We want to congratulate Rhino on the agreement with Betsson, an important step for the company. We are proud to have contributed, even if modestly, to Rhino's journey and look forward to continuing collaboration as the group moves into this exciting new phase."
Impact of the Betsson-Rhino Agreement
The recent agreement between Betsson and Rhino marks a significant step in Rhino's expansion into the Canadian and global markets. Betsson acquired Rhino's licensed Canadian B2C business and some B2B technology assets, strengthening its offering in North America and other markets.
Promising Future for Kongebonus and Rhino
Kongebonus plans to continue its support for Rhino in Norway by expanding its content offerings and strategic collaborations. This commitment reflects its interest in remaining a key partner for Rhino in the upcoming phases of its growth.
This agreement demonstrates the importance of strategic cooperation in the B2B sector and how well-established partnerships can benefit both parties.
Frequently Asked Questions
What is Kongebonus's role in its partnership with Rhino?
Kongebonus acts as a premium partner of Rhino in Norway, offering exclusive content and support in brand launches.
What does Kongebonus's premium affiliation model include?
It includes editorial coverage, reviews, Q&A sessions, and exclusive content to support market activations.
What does the Betsson-Rhino agreement mean for Kongebonus?
The agreement represents an opportunity for Kongebonus to continue supporting Rhino, reinforcing their strategic alliance.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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