LOW6 acquires Splash Games to accelerate its B2B skill gaming offering

LOW6 has acquired UK-based Splash Games and appointed its co-founder Joshua Sprey as Head of Commercial – Skill Gaming, in a transaction announced on 9 October 2026. The purchase brings Splash’s operational experience in real-money head-to-head tournaments to LOW6 and will be used to scale Rivalz, LOW6’s white-label B2B PvP skill-gaming platform launched in 2026.

How LOW6 acquires Splash Games to boost Rivalz

LOW6 says the acquisition imports Splash Games’ B2B-relevant experience in PvP contests, skill-based matchmaking and user retention. Splash Games was founded in Brighton and built a consumer-facing platform offering cash-prize tournaments in casual titles.

Titles developed by Splash Games cited by the company include Solitaire Splash, Bubble Splash and Word Splash. LOW6 presented Rivalz in 2026 and says the platform is built and ready to go live with several tier-1 operators in the United States.

Rivalz and LOW6’s B2B offering

Rivalz is marketed as a white-label B2B product that operators integrate via API under their own brand and user experience. LOW6 retains contest operations, compliance tooling and the ongoing technical operation.

The skill-games catalogue LOW6 already offers includes blackjack, hold’em, 8-ball pool, colour sort and darts. The Splash Games acquisition adds specific head-to-head tournament expertise in casual titles, which LOW6 identifies as a direct operational complement for Rivalz.

Commercial structure and Joshua Sprey’s role

Joshua Sprey, co-founder and former CEO of Splash Games, joins LOW6 as Head of Commercial – Skill Gaming. Sprey said: “Skill gaming has been building momentum for years, and the market is now ready to grow at pace. Operator demand is real and accelerating, and everything LOW6 has built points towards this moment.”

The company also published a statement from Jamie Mitchell, CEO & Co-Founder of LOW6:

“LOW6 believe PvP skill gaming is one of the most exciting new verticals being unlocked, with enormous potential for global brands to engage audiences in new ways.” — Jamie Mitchell, CEO & Co-Founder, LOW6

Mitchell describes the acquisition as “an important step” to accelerate LOW6’s white-label offering and confirms the company is ready to launch with multiple global brands.

Technical and operational integration model

Under the model communicated by LOW6, operators use the Rivalz API to deploy the product within their own interface while LOW6 is responsible for:

• the contest operations (contest operations),

• the compliance tooling (compliance tooling),

• the ongoing technical operation (ongoing technical operation).

That split of responsibilities is intended to minimise technical burden on the operator and ensure centralised management of sensitive elements: PvP matchmaking, cash-prize management and integrity controls.

Target markets and US deployment

LOW6 has explicitly stated that Rivalz is ready to go live with several tier-1 operators in the USA. The strategy prioritises deals with global brands that can integrate the offering via API and leave daily contest management to LOW6.

The acquisition of Splash Games, based in Brighton, brings product know‑how and real‑money operational experience that LOW6 considers useful for accelerated expansion into regulated markets.

Implications for operators and B2B suppliers

For operators looking to add skill gaming, the LOW6 case outlines two routes: integrate a white-label solution via API and delegate critical operations, or manage contests and compliance in-house. LOW6 backs the first option and positions itself as a supplier handling operational complexity.

Technology and platform providers should watch how LOW6 combines traditional skill games (blackjack, hold’em, pool, darts) with tournament-based casual titles. Operators seeking to launch similar products will likely evaluate the option to use a b2b integration to reduce time-to-market.

What’s next and launch roadmap

LOW6 says it is “launching with multiple global brands” soon. The company did not disclose transaction values or financial terms in its statement. Public expectation is that Rivalz will become operational in specific US markets in the short term, with functionality enhanced by Splash’s head-to-head tournament experience.

The move consolidates a trend among skill-gaming providers to combine technical capability with centralised operations to offer ready-to-deploy solutions for operators unwilling to internalise product complexity.

Final correspondent observations

The transaction strengthens LOW6’s position in the skill-gaming vertical and places Joshua Sprey in a key commercial role to accelerate sales and partnerships. From now on, Rivalz is sold not only as technology but as an outsourced contest operation where LOW6 combines product, compliance and technical delivery.