Lucky7 Casino Selects Delasport to Launch Sportsbook in the Netherlands

Lucky7 Casino will advance its expansion strategy in the Netherlands after receiving authorization from the Kansspelautoriteit (KSA) to offer online sports betting. The operator will integrate Delasport's sportsbook technology, thus consolidating its new stage beyond casino games and combining casino and sports betting into a single experience for Dutch users.

Delasport Adds Lucky7 Casino to Its Portfolio in the Netherlands

Delasport's technology platform has been chosen to power Lucky7 Casino's sportsbook. This agreement marks Delasport's second integration in the Dutch segment, adding to its previous deployment with OneCasino and a third agreement recently signed with another prominent operator in the Netherlands. For Delasport, this operation strengthens its presence in a strategic regulated market due to the demand for solutions that adapt to local regulations and player profiles.

Oren Cohen Shwartz, CEO of Delasport, highlighted:

"Lucky7 Casino has a clear vision for building a comprehensive entertainment offering in the Netherlands, and we are proud to play a central role in it. This partnership strengthens our position in a key market and reflects the growing demand for sports betting technology that features customization and local engagement."

Launch and Player Experience: Technological Integration and Customization

Delasport's sportsbook will feature full integration into Lucky7 Casino's platform, allowing users access to pre-match and live betting on football, tennis, basketball, and other relevant disciplines. The focus is on offering:

• Extensive event coverage tailored to the Dutch audience.
• Advanced in-play betting tools.
• Dynamic personalization based on player preferences and behavior.
• Real-time engagement recommendations and features.

The sportsbook will launch alongside a complete redesign and total update of Lucky7 Casino's website. The new interface will enhance navigation, mobile experience, and cohesion between the casino and sports betting offerings, centralizing the user experience.

Context and Relevance of the Agreement in the Regulated Dutch Market

The Kansspelautoriteit (KSA), the regulatory authority for gambling in the Netherlands, has authorized Lucky7 Casino to launch online sports betting, a move that expands competition under strict European regulatory frameworks. Delasport strengthens its position against major operators by contributing modular solutions tailored to the locality, as seen in its previous partnerships in regulated markets.

The company's focus is on ambitious operators looking to differentiate their sportsbook by relying on technology with capabilities for customization and loyalty. Lucky7 Casino, which began operations in December 2024, seeks to solidify its positioning by combining online casino, live casino, and, starting with this launch, sports betting.

Delasport and Lucky7 Casino: History and Profile in the Netherlands

Lucky7 Casino is a Dutch operator active in online gambling and live casino, with an active license since 2024. The brand continues to expand its catalog, now highlighted by its formal entry into the sportsbook segment officially endorsed by the KSA.

On the other hand, Delasport is a global technology provider covering sportsbooks, casino, player account management, managed services, trading, and engagement tools. Its sportsbook platform integrates advanced risk management, personalization, proprietary betting, and coverage of popular sports in demand across Europe. The ability to adapt to local regulations and user preferences is cited as a key factor in its international strategy.

Outlook for Operators and Sports Betting Offer in the Netherlands

The agreement between Lucky7 Casino and Delasport represents a new stage for both within a context of regulated expansion and increasing competition. It is expected that the integration of sports betting will accompany the redesign of Lucky7 Casino during 2026, enabling a joint offering that serves both casino players and sports bettors in the Netherlands.

Delasport's solutions consolidate its role for operators looking to elevate brand differentiation in the competitive Dutch market, emphasizing technology, regulatory compliance, and player journey personalization.