Marina Bay Sands F1: hotel nearly full and SGD100,000 hospitality package sold out

Marina Bay Sands said its hotel operated at near-total occupancy over the Singapore Grand Prix weekend and that a hospitality package valued at SGD100,000 for two guests sold out. A resort spokesman made the statement in relation to activities tied to its partnership with Scuderia Ferrari HP; the Singapore Grand Prix took place from 9 to 11 October at the Marina Bay Street Circuit.

Marina Bay Sands F1: occupancy and demand during the race

The integrated resort and gaming complex said the "Formula 1 season remains one of the most anticipated periods of the year for Marina Bay Sands, drawing guests who want to experience the excitement of race week both on and off the track," a resort spokesman said. Marina Bay Sands Pte Ltd operates the property and is a subsidiary of the US company Las Vegas Sands Corp.

Marina Bay Sands has approximately 1,850 rooms and suites across three towers. The resort combined hotel demand with a schedule of Formula 1–linked experiences, which the spokesman said generated strong interest in the seasonal offering.

Details of the SGD100,000 hospitality package

The sold-out package cost SGD100,000 for two guests and included the following principal elements:

• five nights in a Paiza Grand Suite one-bedroom suite;

• three-day VIP access to the Formula 1 Paddock Club for two guests;

• an invitation to a private Scuderia Ferrari HP event;

• dining and nightlife experiences within the resort;

• limousine transfers and SGD2,000 in resort credit.

Marina Bay Sands described the product as the "Scuderia Ferrari HP All-Access Package" and confirmed it sold out. The presence of this package is part of an extension announced in August to the partnership between Marina Bay Sands and the Scuderia Ferrari HP team, in place since 2023.

Resort activations and Ferrari presence during F1 week

The resort maintained several activations open to the public and guests during the race period. These included what the resort describes as the first Ferrari Lifestyle boutique in Asia, located in The Shoppes at Marina Bay Sands and operating until 25 October. A Ferrari SF21 display car was also on exhibit at the property until 12 October.

Marina Bay Sands also announced that its three hotel towers and the ArtScience Museum would be lit each night in Ferrari red during the F1 campaign. The resort presented these measures as part of programming designed, in the spokesman's words, to capitalise on the "growing intersection of sport, culture and luxury lifestyle."

Partnership with Scuderia Ferrari HP and Grand Prix calendar

The August extension to the agreement with Scuderia Ferrari HP covers a series of Formula 1–related activities at Marina Bay Sands. The collaboration began in 2023 and has produced hospitality products and private events that blend the on-track experience with the resort's offering.

The Singapore Grand Prix took place from 9 to 11 October at the Marina Bay Street Circuit, a street circuit that surrounds much of the area where the resort is located. These dates are the same cited by Marina Bay Sands when reporting occupancy and the sell-out of the hospitality package.

Commercial implications for the resort and the local market

Selling a high-value package for two guests and operating at near-maximum occupancy during Grand Prix weekend underlines the commercial importance of the event for Marina Bay Sands and for high-spend tourism in Singapore. The combination of premium accommodation, track-side hospitality access and brand experiences — such as the Ferrari boutique — forms the offer that attracts customers willing to pay for exclusivity.

From an operational perspective, the resort combined inventory from its 1,850 rooms and suites with internal events, displays and nighttime activations — including the themed lighting of the ArtScience Museum — to maximise the impact of the collaboration with Scuderia Ferrari HP.

"La Formula 1 season remains one of the most anticipated periods of the year for Marina Bay Sands, drawing guests who want to experience the excitement of race week both on and off the track," the resort spokesman said.

For operators and service providers in the sector, Marina Bay Sands' strategy underlines that Grand Prix weeks can justify very high-value hospitality packages and deploy brand activations extending beyond race days. For brand and retail teams, the Ferrari Lifestyle boutique in The Shoppes at Marina Bay Sands is an example of monetising a manufacturer presence in a key Asian market.

What remains on display and until when

• The Ferrari Lifestyle boutique will remain open in The Shoppes at Marina Bay Sands until 25 October. (/casino)

• The Ferrari SF21 will be on display within the resort until 12 October.

• The Ferrari-red illumination of the three towers and the ArtScience Museum will run each night during the Formula 1 campaign.

The combination of accommodation, private events and retail activations formed the offer that, according to Marina Bay Sands, drove the hotel's near-full occupancy during Grand Prix weekend.