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Mark Hedges Takes Over as Digital Platforms Director at HKJC After a Career at HSBC

Hong Kong Jockey Club hires Mark Hedges, former HSBC executive, as digital platforms director, thus reinforcing its technological investment after record betting and lottery figures.

By Gonzalo MarínPublished Sep 7, 20263 min readAsia Pacific
Mark Hedges, newly appointed Digital Platforms Director at Hong Kong Jockey Club, alongside the institutional logo.

Key Takeaways

  • Hong Kong Jockey Club appointed Mark Hedges as digital platforms director after two decades at HSBC.
  • The club recorded a record betting and lottery volume of HK$331.7 billion in the last fiscal year.
  • Investment in new sports platforms aims to strengthen the club's competitiveness against the illegal market.
  • Digitalization and new hires bolster HKJC's international expansion and technological adaptation strategy.

The Hong Kong Jockey Club has appointed Mark Hedges, a veteran of HSBC, as its new Digital Platforms Director in a strategic move aimed at consolidating its technological investment and competitive positioning. Hedges, with 22 years of experience at HSBC, joins after leading the bank's global digital transformation and will oversee platform development at an entity that recently reported a record revenue from betting and lotteries of HK$331.7 billion (approximately £31.3 billion) for the 12 months ending in June, a 3.6% increase over the previous year.

Appointment at HKJC: Focus on Digital Transformation

Mark Hedges began his career at HSBC in 2004 as an intern and rose through various managerial roles. From 2015 to 2018, he led the Retail Banking and Wealth Management (RBWM) transformation program, overseeing relevant initiatives in Asia from 2018 to 2022 as the Business Transformation Head. Four years before joining the Hong Kong Jockey Club, he assumed the role of Global Digital Platforms Director at the bank, a key position for the digitalization of financial services. His hiring coincides with other relevant digital profiles in the organization, where Birgitta Tam serves as Head of Digital Experience and Innovation and Gary Delooze as Chief Information Officer.

"I was attracted to the club's distinctive role: a cornerstone of Hong Kong society, a world-class sports and entertainment organization, and one of the leading global charitable donors. This is a unique opportunity to shape digital experiences at the intersection of sport, entertainment, and technology," wrote Hedges on LinkedIn.

Technological Investments and Growth in Betting: HKJC's Current Strategy

The latest results report from the Hong Kong Jockey Club underscores the importance of technological investment and details the launch of a new platform for sports betting. According to management, this development responds to plans to launch legal basketball betting for the local market, although the rollout has been postponed by government decision.

HKJC management has emphasized that the migration process will be gradual, operating both platforms in parallel before achieving full transition and capitalizing on both the revenue increase and the reduction of operational costs. These technological improvements are expected to allow the organization to compete effectively against the illegal market and provide greater agility to the organization.

Renewed Management Structure: Key New Appointments at the Hong Kong Jockey Club

In addition to the arrival of Mark Hedges, over the past year the club has strengthened its management team with several strategic appointments. In June, Jon Knapman, former Commercial Director of UK Tote Group, joined as Head of International Betting Integration. Last October, a former executive from Manchester United came on board as Executive Director of Sports Business, expanding the team's international expertise.

In the field of innovation and entertainment, the Hong Kong Jockey Club announced in 2025 its goal of becoming a global sports and entertainment brand through a partnership with B2B provider XIX Entertainment. Subsequently, they appointed a Transformation Director to lead that strategy and tailor offerings to new segments, including youth, audiences in mainland China, and international markets.

The Digitalization Challenge in Asia's Betting and Lottery Sector

Digital evolution is one of the key challenges for Asian betting and lottery operators, especially in markets with dynamic regulations like Hong Kong. Strengthening the Hong Kong Jockey Club's technological and management team illustrates a trend toward professionalization and investment in digital transformation in the sector. The continuity of investments in advanced platforms evidences the goal of maintaining competitive advantages and responding to compliance and competition challenges both in the legal environment and against unauthorized operators.

Frequently Asked Questions

Who is the new digital platforms director of the Hong Kong Jockey Club?

Mark Hedges, previously Global Digital Platforms Director at HSBC, has taken the position after 22 years at the banking entity and experience in digital transformation in Asia.

What does the investment in digital platforms by HKJC respond to?

The investment in new digital platforms responds to both the growth of betting and the plan to launch legal basketball betting in Hong Kong, although the launch has been postponed by government decision.

What was the betting and lottery volume recorded by the Hong Kong Jockey Club in the last year?

The club reached a record of HK$331.7 billion (equivalent to approximately £31.3 billion) in the fiscal year ending in June, representing a year-over-year increase of 3.6%.

What other strategic appointments has HKJC made recently?

In addition to Mark Hedges, the club has recently strengthened its team with several strategic appointments, including Jon Knapman as Head of International Betting Integration and a former Manchester United executive as Sports Business Executive Director.

Source: EGR Awards

Tags

managementdigital-transformationbetting-asianew-appointmentshkjc

About the author

Gonzalo Marín

Gonzalo Marín

Industry Deals Correspondent

Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.

More from Gonzalo Marín

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