Merkur Confirms Participation in G2E 2026 with Innovations and Focus on the US Market

Merkur has confirmed its participation in the Global Gaming Expo (G2E) 2026, which will be held from September 28 to October 1 at the Venetian Expo in Las Vegas. The company will present its entire catalog at booths 3353 and 3650, driving a consolidation strategy in the US market following the recent acquisition of Gaming Arts and the acquisition of key distribution and manufacturing licenses.

Merkur and Its Strategy at G2E 2026 in Las Vegas

Merkur's presence at G2E 2026 responds to the intention of strengthening its image as a relevant player in the United States. According to Dominik Raasch, a member of the Board of Directors of Merkur Games, "The 2025 edition of G2E was a key milestone for us. The acquisition of Gaming Arts and the distribution and manufacturing license positioned us as a genuine competitor in the US market." The positive results achieved in Las Vegas last year have given the firm greater momentum to return with an even stronger portfolio.

Innovations in Games and Cabinet Technology from Merkur

Merkur will take advantage of the fair to showcase an expanded spectrum of innovative products:

• Advanced jackpot systems and state-of-the-art cabinets will be presented.
• The portfolio will include Linked Progressives titles such as Paw Link and Dimension Link, initially launched at ICE 2026.
• G2E will be the stage for the debut of Wish Paw and Voodoo Paw, new additions to the Paw Link saga, featuring new characters.
• Titles from Gaming Arts such as Wild Temple 2, Imperial River Temple, 7’s Fire Blitz, Showtime, and Mysteries of Atlantis will also be included.
• The content will be completed with novelties such as Whirl Wins, Lion’s Amulet, and the Prime Line multi-game package, which integrates M-Line and M-Prime games.

Particular attention will be given to the Mod Ex modular cabinet, whose flexible configuration allows the operator and player to adapt the monitor, console, and base according to their preferences. In Las Vegas, the company will showcase the Mod Ex 332 and Mod Ex J55 variants along with an exclusive facelift for North America. Also highlighted is the new Upright cabinet with a 49-inch curved screen, a visual evolution of the Mod Ex platform.

Strategic Alliances and Complementary Proposals at G2E

Merkur will promote the integration of Group companies and strategic alliances during the event. GeWeTe, a specialist in cash handling, will showcase solutions for verification, dispensing, and recycling of bills and coins, aimed at the gaming sector. Meanwhile, Spintec will have its own space at the booth, bringing professionals a wide range of ETG novelties:

• Presentation of the Charisma Craps table.
• New Baccarat solution with more additional bets.
• Charisma Stand Alone machine integrating six virtual games with MultiView functionality.

The Slovenian manufacturer will also hold an exclusive tournament in a dynamic amphitheater setting, among the numerous promotional activities the company plans to enhance networking at the booth.

Outlook and Merkur’s Commitment to the United States

After consolidating its presence with successful editions at G2E 2025 and ICE Barcelona 2026, Merkur aims to maintain positive momentum in Las Vegas. Executive Marcel Heutmekers, Senior Vice President of Merkur Games International, points out:

“G2E is a key stage to showcase the evolution of the new Merkur and our direction. We bring the most powerful integrated portfolio of the group, and we want to demonstrate in Las Vegas that our transformation continues.”

The German multinational highlights the central role of the US market within its international strategy and anticipates that innovations from both Gaming Arts and Spintec will form the core of its offer. The interaction between subsidiaries and partners allows Merkur to approach the North American segment with differentiated solutions tailored to its regulatory and operational needs.

The Potential of the Merkur Portfolio at G2E and Its Growth Plan

Participation in G2E 2026 reinforces Merkur's ambition to increase its market share in the United States, adding novelties in cabinets and multiplayer games of Electronic Table Games (ETG) with specific utilities for operators in the country. The variety of innovations, along with the integration of Group companies and strategic partners, aims to consolidate new commercial and institutional opportunities in the American landscape.

The company continues to bet on B2B collaboration and diversification of its portfolio as keys to growth and global positioning in the gaming industry.