Octoplay debuts in the regulated iGaming market of Alberta with seven operators

Octoplay has begun operations in the regulated iGaming market of Alberta, marking its most coordinated entry to date with seven operators —BetMGM, FanDuel, DraftKings, Betty, Rush Street Interactive, PENN, and bet365— live from day one. The company obtained a conditional license from the Alberta regulator in June 2025, positioning itself as one of the first providers available in the province following the official opening.

Octoplay's Entry into Alberta with Seven Key Partners

Octoplay's incorporation in Alberta solidifies the company as one of the first providers in the new regulated jurisdiction of Canada. This simultaneous implementation with seven partners —including BetMGM and FanDuel, already collaborators in other jurisdictions— constitutes, according to Octoplay's management, the largest coordinated entry into a market in the group’s history. Alberta becomes the twentieth regulated market for the firm, adding to its presence in the UK, several states in the United States, key European markets, Ontario, and Brazil.

"Alberta brings together top-tier partners with whom we have forged strong relationships in other markets, including BetMGM, FanDuel, Rush Street Interactive, bet365, Betty, and DraftKings, along with a new strategic partnership with PENN. Having seven leading operators live from day one demonstrates the trust these brands place in our content and our responsiveness to the pace demanded by regulated markets," stated Ralitsa Georgieva, CEO of Octoplay.

Conditional License and International Strategic Alignment

The conditional authorization granted in June 2025 by the Alberta regulator allowed Octoplay to structure its launch in advance and secure complete integrations with global operators at the time of market opening. In addition to consolidating previous relationships with partners like BetMGM and FanDuel, the company incorporates a new agreement with PENN, highlighting Alberta's strategic importance as an access point to North America and Canada.

This move reinforces Octoplay's international presence, totaling twenty regulated markets. Besides Alberta, the company operates in the UK, key states in the United States, Brazil, Ontario, and various countries in Europe.

Octoplay and Its Expansion in North America: From Ontario to Michigan

Alberta represents the fourth regulated market in North America for Octoplay. The provider debuted in Ontario in 2023, and subsequently in New Jersey, United States, also with BetMGM. In December 2025, Octoplay announced a simultaneous entry into Michigan alongside BetMGM, FanDuel, Fanatics, and Rush Street Interactive, showcasing a structured strategy to consolidate its presence in North America's key regulated markets.

Octoplay prioritizes alliances and launches involving high-volume global operators, consolidating trust and ensuring immediate access of its catalog to a wide user base in every new jurisdiction.

Provider Perspective and Adaptation to Regulatory Demand

For content providers like Octoplay, simultaneous access to multiple operators in a newly regulated jurisdiction accelerates market maturation and elevates competitiveness both in products and technical integrations. The fast-paced opening and execution —with seven operators live from the start— adds pressure on integration teams but also positions Octoplay as a preferred partner for brands with expansion plans in demanding regulated environments.

By expanding its regulated footprint and prioritizing partnerships with leading operators, Octoplay is positioned to respond with agility and scale to upcoming cycles of opening and regulation in Canada and North America. This strategy defines its growing role in the global iGaming supply chain and its continued relevance in the competitive B2B segment.