Octoplay Expands Its Presence in Belgium by Joining Napoleon
Octoplay connects its game portfolio with Napoleon, Belgium's largest online casino, strengthening its ties with Superbet Group following its debut in Brazil in early 2026.
Key Takeaways
- Octoplay officially launched its game portfolio with Napoleon in Belgium in September 2026.
- Napoleon is part of Superbet Group, with whom Octoplay has been operating in Brazil since January 2026.
- The agreement allows Octoplay to expand its presence in one of the most regulated European markets.
- Octoplay is present in 20 regulated markets in Europe and America, including the UK, Spain, and Brazil.
Octoplay has officially launched its game offering with Napoleon, the leading online casino operator in Belgium. This integration, formalized in September 2026, strengthens Octoplay’s ties with Superbet Group, the parent company of Napoleon, and adds to the studio's previous entry with Superbet Brazil in January 2026. Thus, Octoplay continues to consolidate its presence in key regulated markets.
Octoplay and Napoleon: A New Phase in the Belgian Market
The operation in Belgium marks a strategic advance for Octoplay, which has had a presence in this market since 2024. Napoleon, as part of Superbet Group, provides a consolidated user base and an infrastructure designed to scale products in highly demanding regulated jurisdictions.
"Napoleon is a strategic addition to our footprint in Belgium and a natural step in our collaboration with Superbet Group. Both parties share a strong commitment to quality backed by a deep understanding of the local market," says Ralitsa Georgieva, CEO of Octoplay.
From the perspective of the local operator, the incorporation of Octoplay’s offering responds to the need to maintain relevance in one of Europe's most restrictive markets. Mattia Manzo, head of the casino at Napoleon, mentions:
"Octoplay's track record in regulated European markets makes them a suitable partner for our offering. We share a focus on performance and long-term partnerships, and we value offering their games to our users in Belgium."
International Expansion and Focus on Regulated Markets
Octoplay’s progress with Napoleon marks a growth pattern anchored in alliances with operators that dominate their respective jurisdictions. In January 2026, the studio announced its entry into South America following the integration with Superbet Brazil, another subsidiary of the parent group Superbet.
As of September 2026, Octoplay operates in 20 regulated markets, including:
- United Kingdom
- Malta
- Romania
- Sweden
- Slovakia
- Italy
- Belgium
- Denmark
- Netherlands
- Greece
- Spain
- Finland
- Georgia
- Croatia
- Brazil
- New Jersey
- Michigan
- Ontario
- Alberta
These milestones highlight the firm's deliberate approach in solidifying its expansion under strict regulatory frameworks, as seen in Belgium and Spain. The Belgian case stands out due to its rigorous oversight, requiring providers to adapt offerings and compliance processes to local requirements.
Games and Localization: Key in Belgium’s Online Casino
Napoleon, being the largest online casino in the country, represents a privileged access point for developers with European ambitions. Octoplay's strategy revolves around optimizing the local adaptation of its titles, ensuring both performance and seamless integration with the technology platform established by Napoleon.
The agreement addresses regulatory demands and local consumption patterns. According to the management team, relevance in Belgium largely depends on offering content aligned with player habits and accepted technical standards by the Belgian Gaming Commission.
Outlook Following the Entry with Superbet Group
The connection with Superbet Group has allowed Octoplay to accelerate its entry into well-regulated and high-value markets. The leap from Brazil to Belgium underscores a growth strategy based on deep alliances and the selective choice of operators with proven distribution and technological adaptation capabilities.
Continuing this policy could open new opportunities for Octoplay both across Europe and in American jurisdictions moving towards converging regulatory models. Meanwhile, integration in Belgium will serve as a gauge for impact in new negotiations both within and outside the Superbet group.
Frequently Asked Questions
What is the relevance of the agreement between Octoplay and Napoleon?
The agreement allowed Octoplay to gain visibility in Belgium by integrating its catalog with Napoleon, the largest online casino in the country and a subsidiary of the Superbet group.
In how many regulated markets does Octoplay currently operate?
Octoplay operates in 20 regulated jurisdictions, including key European countries like the United Kingdom, Spain, Italy, and Belgium, as well as American markets like Brazil and several states in North America.
When did Octoplay enter the Belgian market?
Octoplay began operating in Belgium in 2024 and has now expanded its reach through the integration agreement with Napoleon in September 2026.
What is the link between Napoleon and Superbet Group?
Napoleon is a subsidiary of Superbet Group, which facilitates comprehensive agreements within the group both in Europe and Latin America.
Why is Belgium considered a challenging market for iGaming?
Belgium is characterized by very strict regulation, which requires gaming providers and operators to meet stringent technical and compliance requirements set by the Gaming Commission.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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