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OpenBet acquires lottery technology provider OmniLogic to expand its global reach

The acquisition of OmniLogic by OpenBet, still subject to regulatory approvals, will enable expansion in regulated lottery markets, reinforcing positions with top-tier operators.

By Gonzalo MarínPublished Sep 15, 20263 min readEurope
Editorial representation of the technological integration between OpenBet and OmniLogic in the global lottery sector

Key Takeaways

  • OpenBet has announced the purchase of OmniLogic, a Hungarian technology provider specializing in lotteries, in a transaction pending regulatory approval.
  • The acquisition will allow OpenBet to expand its presence in regulated lottery markets and form partnerships with state operators and members of the WLA.
  • The transaction is expected to close by the end of 2026 and will enhance OpenBet's omnichannel and risk management capabilities.
  • The OmniLogic teams, primarily based in Győr, will integrate to boost technological development for both retail and digital sports betting.

OpenBet has announced the acquisition of the lottery technology provider OmniLogic. The transaction amount has not been disclosed and is pending the necessary regulatory approvals, expected to finalize before the end of 2026. The primary aim is to enhance OpenBet's presence in international regulated lottery markets by integrating the track record and customer portfolio that OmniLogic has developed in the sector, particularly in Europe, the Middle East, and Africa (EMEA).

Strategic Expansion into Regulated Lottery Markets

OmniLogic, based in the Hungarian city of Győr, specializes in technological solutions for the lottery and iGaming sectors. For over a decade, it has provided technological services and platforms for sports betting to state operators and members of the World Lottery Association (WLA) in various countries. With this integration, OpenBet will incorporate established alliances and experience in omnichannel operations, covering retail, online, and mobile channels.

OpenBet’s official statement highlights:

“The OmniLogic team has provided technology services for sports betting to major state operators and WLA members for more than ten years. Their platform drives omnichannel operations in retail, online, and mobile for major lottery and betting operators in EMEA, covering trading, risk management, and administrative functionalities.”

How the Acquisition Strengthens OpenBet’s Global Position

Integrating OmniLogic adds scale, technological knowledge, and additional operational depth to OpenBet, which aims to strengthen its position as a benchmark partner in jurisdictions with high regulation and complexity. OmniLogic’s capabilities include:

  • Omnichannel platform for retail, online, and mobile
  • Trading tools
  • Advanced risk management functionality
  • Administrative capabilities for efficient management of lotteries and betting

This transaction aligns with OpenBet's strategy to partner with leading operators in demanding and regulated markets, enhancing its adaptability to complex regulatory requirements.

Focus on Partnerships and Team Continuity

The OmniLogic team, mainly based in Győr, will be integrated into OpenBet’s global structure. The goal is to ensure continuity of technical knowledge and long-term relationships with current clients. Nikos Konstakis, President of OpenBet, commented on the transaction:

“This acquisition is a natural extension of our strategy to grow in collaboration with leading operators in the most demanding regulated markets. It adds proven technology, expertise, and established alliances that complement our capabilities and strengthen our global presence. Lotteries continue to be the core of our growth strategy, and bringing in OmniLogic’s knowledge enhances our position in this market.”

For their part, OmniLogic co-founders Vicente Torrejón and Dávid Márk Gábor emphasized that this union provides their clients with greater scale and expands the product portfolio while maintaining the technical specialization they are known for.

Recent Results and Integration Forecast

OpenBet recorded its highest historical volume for a single event at the start of 2026, managing bets worth over $3 billion during the 2026 World Cup. Teams from both companies will begin integration once regulatory approvals are received. The final closing of the acquisition is expected by the end of this year.

Impact on the Global Lottery and Sports Betting Technology Sector

The incorporation of OmniLogic into OpenBet aims to bolster the group’s competitiveness against the increasing regulatory and technological challenges in highly regulated markets. OpenBet thus aims to consolidate partnerships with top-tier operators and expand its specialized portfolio, in a context of growing demand for omnichannel solutions for both retail and digital.

For OmniLogic's clients, access to OpenBet's product catalog opens up while maintaining continuity of service and specialized advisory from its technical team.

Frequently Asked Questions

What does the acquisition of OmniLogic bring to OpenBet's offering?

The acquisition adds omnichannel technology, risk management expertise, and established partnerships with state operators, strengthening OpenBet’s presence in regulated markets.

When is the expected finalization date for the acquisition of OmniLogic?

The closing of the acquisition is anticipated by the end of 2026, pending the necessary regulatory approvals.

Who are OmniLogic's main clients currently?

OmniLogic works with top-tier operators, members of the World Lottery Association, and state lotteries across various international jurisdictions.

What impact will this operation have on OmniLogic's current clients?

Clients will retain specialized advisory from the OmniLogic team while gaining access to OpenBet's global portfolio and scale.

Source: EGR Awards

Tags

openbetomnilogicacquisitionslotteriesglobal-expansion

About the author

Gonzalo Marín

Gonzalo Marín

Industry Deals Correspondent

Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.

More from Gonzalo Marín

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