OpenBet deploys its sports betting technology with Loterie Romande in Switzerland

OpenBet has launched its next-generation sports betting platform for Loterie Romande, migrating the omnichannel JouezSport offering on 15 October 2026. The rollout covers online channels, self-service terminals and 2.350 points of sale across the six French-speaking cantons of Switzerland; the partnership includes the Cash Out feature active from day one.

OpenBet sports betting technology: what has been deployed

The platform integrates the OpenBet Trading System as the orchestration hub for Loterie Romande, enabling a single integration that provides access to diverse suppliers, first-party data, managed betting services and scalable content. OpenBet's managed trading services supply optimised odds using artificial intelligence and integrated risk-management tools.

The migration of JouezSport to OpenBet's infrastructure includes:

• full online channels and a mobile experience;

• self-service terminals at retail locations;

• 2,350 retail points of sale across the French-speaking Swiss territory.

The Cash Out feature (early cash-out) was available on all digital channels from the start of operations.

Omnichannel implementation and reach in the Swiss market

Loterie Romande is the exclusive operator of regulated sports betting in the six French-speaking cantons of Switzerland and a member of the World Lottery Association (WLA). The deployment covers both the digital environment and the physical retail network, making this launch a full omnichannel integration for a regional lottery operator.

The project was executed in a timeframe OpenBet describes as "a record year", reflecting the company's ability to deploy technology and services at scale for WLA members.

Scalability and OpenBet's operational track record

During the FIFA World Cup 2026, OpenBet processed more than 175 million bets and a betting turnover in excess of USD 3.0 billion across its global client network. That event was the company's largest to date and, according to the firm, was completed "without a single service interruption" from the opening match to the final.

The large-scale operational record is the case OpenBet presents to the WLA and member lotteries; the company already supports more than 20 lotteries worldwide.

Compliance, social responsibility and relationship with the WLA

OpenBet is listed as a "Gold Contributor" to the World Lottery Association, a category that requires compliance with standards in social responsibility, responsible gambling, security and risk management. The Gold Contributor status was cited by OpenBet as a reason to position itself as the preferred partner for WLA members.

Loterie Romande, for its part, emphasised its aim to improve player experience and strengthen regulatory compliance in its regulated Swiss operations.

Executive comments

“We are proud to partner with Loterie Romande to deliver an improved betting experience, including the 'Cash Out' feature from launch, all backed by an unwavering commitment to responsible gambling and regulatory compliance,” said Nikos Konstakis, chairman of OpenBet.

“OpenBet's sports betting technology, track record and customer-centric approach positioned them as the ideal partner to understand our specific needs,” said Jean‑Luc Moner‑Banet, chief executive officer of Loterie Romande.

What the industry and B2B suppliers should consider

For technology suppliers and operators, OpenBet's deployment at Loterie Romande reinforces two commercial priorities: orchestration capability across multiple suppliers via a single integration and the provision of managed trading services that apply AI to odds-setting and risk management. Suppliers delivering integrated solutions for terminals, retail and digital will gain advantage in similar processes.

Operating in Switzerland also adds the requirement to perform due diligence against WLA standards and regional responsible-gambling obligations, requirements that OpenBet's platform and services say they address.

Implications for the lottery market

The alliance positions OpenBet as a relevant technology partner for lotteries seeking to modernise their sports betting product while retaining regulatory control and omnichannel coverage. Loterie Romande gains access to international-scale commercial and trading capabilities, including AI tools to optimise odds and reduce risk exposure.

The technical and operational execution during high-demand events, such as the 2026 World Cup, provides a practical benchmark for operators that require service continuity under peak activity.