Palms Bet and MERKUR GAMING mark 20 years with Palms Merkur Casino

Palms Bet and MERKUR GAMING commemorate 20 years of collaboration with a live on-stage ceremony during the Balkan Entertainment and Gaming Expo (BEGE) 2026. The celebration recognises two decades of joint work under the Palms Merkur Casino brand and takes place within the professional programme of the trade event that brings together the gambling industry.

Celebration at BEGE 2026: the collaboration's central event

The partnership between Palms Bet and MERKUR GAMING reaches 20 years, and both companies have organised a special ceremony during BEGE 2026 to mark the anniversary. The event will take place on the expo's main stage, where the companies will deliver a public presentation that highlights the shared trajectory of the Palms Merkur Casino brand. BEGE 2026 acts as the forum chosen by the parties to bring together clients, partners and industry professionals.

## What the Palms Merkur Casino brand represents for both companies

Palms Merkur Casino is the joint brand that has served as the vehicle for collaboration between Palms Bet and MERKUR GAMING over the past twenty years. According to the companies, the relationship has been supported by mutual trust, innovation and the joint development of their gaming offering. The celebration aims to underscore the continuity of that cooperation model and the commitment to deliver gaming experiences through the shared brand.

BEGE 2026 as an industry forum and its objectives

BEGE 2026 is a professional gathering that brings together representatives of the gaming industry to learn about new products and technologies, establish business contacts and analyse the main market trends. This year's edition will include presentations, exhibitions and on-stage sessions where companies with shared trajectories, such as Palms Bet and MERKUR GAMING, mark commercial milestones. The event also allows operators and suppliers to compare solutions and finalise agreements in person. You can see the sector programme in the events section of the site.

## How the companies have described the commemoration

The companies have highlighted that the two-decade alliance is based on three pillars: mutual trust, innovation and the joint development of the games and services catalogue. The commemoration not only recalls past milestones but also acts as a showcase to reaffirm the future outlook of Palms Merkur Casino within the markets where the parties operate.

## Relevance for operators and suppliers in the sector

For operators, suppliers and commercial partners, the celebration functions as a signal of stability in a long-standing B2B relationship. Public visibility at BEGE 2026 facilitates contact with potential clients and the possibility of exploring technical or commercial collaborations with Palms Bet and MERKUR GAMING. For technology or content providers, the Palms Merkur Casino brand represents a case of long-term integration between operator and supplier.

## Editorial context

The news was originally published in Sector del Juego, which reported the announcement and the event details. The statement emphasises that the ceremony will be broadcast live on the BEGE 2026 main stage and that the commemoration is part of the event's professional programme. Event organisers and the companies involved chose BEGE 2026 specifically for its ability to concentrate the professional community and facilitate interaction between brands and audiences.

## What to expect at the ceremony and brand presence

The on-stage ceremony is designed to review the history of cooperation between the two companies and highlight the elements that, according to them, have enabled the continuity of the alliance. In addition to the public presentation, the Palms Merkur Casino presence at BEGE 2026 will provide opportunities for B2B meetings and to showcase the joint offering to professional visitors. Attendees will be able to hear firsthand the corporate narrative that Palms Bet and MERKUR GAMING present about their collaboration.

## Implications for the industry

Commemorating two decades of a relationship between an operator and a supplier underscores the importance of long-term partnerships in the gambling sector, especially when they materialise under a shared brand. Presenting the anniversary at a professional forum such as BEGE 2026 focuses attention on the contractual and commercial continuity between Palms Bet and MERKUR GAMING and on the visibility of the Palms Merkur Casino brand for industry audiences.

## Next steps and public agenda

Palms Bet and MERKUR GAMING have included the anniversary ceremony in the public programme of BEGE 2026; operational details and the exact time of the event appear in the congress schedule. The initial editorial coverage was published in Sector del Juego, which recorded the announcement and the companies' brief statement about the celebration. For potential partners seeking meetings, organisers recommend consulting the on-site agenda and arranging B2B meetings in advance via the event's networking tools.

"The alliance reaches 20 years and has been sustained by mutual trust, innovation and the joint development of our gaming offering," the companies said in their joint statement announcing the ceremony during BEGE 2026. — Gonzalo Marín, Corresponsal de operaciones del sector