SBC and VNLOK seal multi-year alliance to boost licensed Dutch operators in Amsterdam
VNLOK will bring Dutch operator executives to SBC Summit Europe at RAI Amsterdam, 19–21 April 2027
Key Takeaways
- SBC and VNLOK signed a multi‑year alliance to guarantee a strong presence of licensed Dutch operators at SBC Summit Europe in RAI Amsterdam, 19–21 April 2027.
- VNLOK will bring senior executives from licensed Dutch operators to contribute to debates on taxation, player protection, advertising, channelisation and illegal gambling.
- Organisers expect 8,000+ attendees, including more than 3,000 licensed‑operator representatives, 250 exhibitors and 250 speakers.
- The programme includes a European Regulation Conference, an invitation‑only SBC Leaders Regulatory Forum and specialist forums on lotteries, player protection and sporting integrity.
SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK) have signed a multi-year strategic alliance to ensure a strong presence of licensed Dutch operators at SBC Summit Europe, which takes place at RAI Amsterdam from 19 to 21 April 2027. VNLOK will bring senior executives from licensed Dutch operators to the event to provide practical expertise to debates on taxation, player protection, advertising, channelisation and illegal gambling.
Purpose and scope of the partnership
The multi-year partnership aims to place licensed operators and regulatory leaders at the centre of SBC Summit Europe, SBC’s new European gathering headquartered in Amsterdam. VNLOK is the trade association of operators licensed by the Kansspelautoriteit (the Dutch gambling authority). Its members include Holland Casino, Nederlandse Loterij, bet365, LeoVegas and Unibet.
VNLOK will supply a delegation of senior executives from licensed Dutch operators and contribute first‑hand perspectives to SBC Media’s international coverage of the Dutch market, including regulation, taxation, licensing and commercial sustainability.
Event programme and key figures
SBC Summit Europe will take place at RAI Amsterdam from 19–21 April 2027. The programme opens on 19 April with the invitation‑only SBC Leaders Regulatory Forum. Organisers expect 8,000+ attendees, including more than 3,000 representatives of licensed operators, as well as 250 exhibitors and sponsors and 250 speakers from the industry.
The congress features four conference stages, including a European Regulation Conference, and three specialist educational forums focused on lottery innovation, player protection and sporting integrity. The two main days combine exhibition and content with extensive networking opportunities for operators, regulators and trade associations.
Statements from leaders
“Our ambition is to establish Amsterdam as the annual meeting point for the regulated gaming industry in Europe, bringing together licensed operators, regulators, policymakers and associations who are shaping its future,” said SBC Founder and CEO Rasmus Sojmark. “The Dutch market is important, and through our partnership with VNLOK we want to ensure Dutch operators are well represented and that their perspectives feed into European discussions on regulation, player protection and market sustainability.”
Björn Fuchs, Chairman of VNLOK, added:
“The licensed Dutch market has a lot of experience to share and much to learn from other regulated markets. SBC Summit Europe in Amsterdam gives our members the opportunity to do both with operators, regulators and policymakers from across Europe, in their home market. Many of the questions we face, from player protection to tackling illegal supply, are the same that other markets are addressing.”
Relationship to other collaborations and regulatory focus
The new alliance with VNLOK builds on SBC’s broader collaboration with legal and regulatory bodies, including the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL). SBC intends for SBC Summit Europe to act as a central forum for the regulated European industry, comparing approaches to taxation, advertising restrictions and channelisation strategies.
The emphasis on regulated markets and the presence of licensed operators reflects the choice of Amsterdam as the event venue and the aim of enabling direct dialogue between regulators and operators. VNLOK, for its part, advocates for a safe, fair and responsible online market and promotes firm action against illegal suppliers.
Practical information
SBC Summit Europe takes place at RAI Amsterdam from 19 to 21 April 2027. Tickets will go on sale shortly; meanwhile interested parties can register their interest. The event combines the leaders’ regulatory forum with two days of exhibition and conference content and aims to connect licensed operators with policymakers and associations from across Europe.
VNLOK will continue to provide Dutch content and spokespeople for SBC Media’s programming and coverage, offering the international audience direct insight into regulation, taxation and commercial sustainability from the perspective of licensed Dutch operators.
— Gonzalo Marín, Industry operations correspondent
Frequently Asked Questions
What are the dates for SBC Summit Europe in Amsterdam?
SBC Summit Europe will be held at RAI Amsterdam from 19 to 21 April 2027. The programme begins on 19 April with the invitation‑only SBC Leaders Regulatory Forum.
What commitment is VNLOK making to SBC Summit Europe?
VNLOK will provide senior executives from licensed Dutch operators and supply input for SBC Media’s coverage on regulation, taxation and commercial sustainability. VNLOK is the trade association of operators licensed by the Kansspelautoriteit and its members include Holland Casino, Nederlandse Loterij, bet365, LeoVegas and Unibet.
How many people and participants do organisers expect?
Organisers expect more than 8,000 attendees, including over 3,000 representatives of licensed operators, around 250 exhibitors and sponsors and approximately 250 speakers.
What regulatory topics are covered in the programme?
The programme includes a European Regulation Conference and specialist forums on lottery innovation, player protection and sporting integrity, alongside sessions on taxation, advertising restrictions, channelisation and illegal gambling enforcement.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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