SmartSoft Joins the African iGaming Alliance as Gold Supplier Member

SmartSoft has formalized its membership in the African iGaming Alliance (AiA) as a Gold Supplier Member. This move is part of the company's international strategy, solidifying its commitment to developing a regulated, sustainable, and responsible gaming market in Africa. The alliance positions SmartSoft at the center of sector discussions regarding regulation, B2B licensing, and distribution channels, leveraging its technical expertise across key African markets.

SmartSoft and Expansion in the African iGaming Sector

SmartSoft's entry into the AiA is a response to its sustained growth within the continent since launching JetX in 2015, considered a pioneer in the crash games vertical. The company has capitalized on its position as a technology provider to broaden its presence and recognition in key African jurisdictions, driving viable business models under local regulatory frameworks. Africa, identified by SmartSoft as one of its focal points for international expansion, is central to its new phase of sector alliances.

SmartSoft's Role as Gold Supplier Member in the AiA

With the Gold Supplier Member status, SmartSoft joins the Supplier Advisory Forum of the African iGaming Alliance, actively participating in public policy consultations, strategic roundtables, regulatory discussions, and responsible gaming programs. Responsibilities include:

• Defining best practices for B2B licensing.
• Market access strategies and channeling legal offerings.
• Technical advice on effective regulation and combating illegal gaming.
• Collaborative initiatives to promote a responsible gaming environment in the region.

“Africa is a key market in SmartSoft's international strategy, and joining the African iGaming Alliance reinforces our long-term commitment to the continent. Collaboration among regulators, operators, suppliers, and associations is crucial for sustainable growth. We look forward to contributing our expertise as a B2B technology provider to the innovative and responsible future of the African sector,” stated Guram Gotsadze, CEO of SmartSoft.

The African iGaming Alliance's Role in the Regional Ecosystem

The African iGaming Alliance serves as a cross-sectional body integrating operators, regulators, and technology providers in a pan-African environment. Through its collaborative structure, the AiA encourages the participation of various stakeholders to address challenges related to regulation, combating illegal gaming, and adopting responsible gaming standards. SmartSoft's admission strengthens the technical dialogue within the Suppliers Forum of the alliance, allowing for greater exchange of experiences and solutions tailored to the African context.

Peter Emolemo Kesitilwe, CEO of the AiA, emphasized:

“We are pleased to welcome SmartSoft as a Gold Supplier Member of the AiA. Suppliers are an essential pillar of the gaming ecosystem in Africa, and their technical expertise must be integrated into the conversation about the evolution of our markets. SmartSoft already has a solid presence in the region, and we look forward to progressing together in creating an environment where all stakeholders participate constructively.”

Prospects and Next Steps: SmartSoft in the African Gaming Market

SmartSoft's involvement in the AiA aims to strengthen the active participation of suppliers in defining regulatory frameworks and solidifying legal channels against unauthorized offerings. Direct collaboration in consultation tables and regulatory forums will facilitate the introduction of product innovations, the development of responsible practices, and the protection of the end user. With this new membership, SmartSoft seeks to influence the evolution of the African online gaming sector, aligning its activities with the values of sustainability and regulatory compliance promoted by the AiA.