Soft2Bet Strengthens Its B2B Team with Hancock and Heynes Appointments

Soft2Bet, a global provider of turnkey solutions for iGaming, has appointed James Hancock as Vice President of B2B Marketing and Harry Heynes as Director of Business Development, to enhance its executive team and accelerate its growth strategy in the B2B segment. Both executives bring proven experience in marketing, platforms, and strategy, aligning with Soft2Bet's goal of strengthening its proprietary technology and expanding its reach in regulated markets.

Boosting Soft2Bet's B2B Commercial Structure

The strengthening of the B2B commercial area responds to Soft2Bet's decision to establish itself as a central player in the development and distribution of technological solutions for regulated operators. The expansion of the business development team, led by Chief Commercial Officer Andrew Cochrane, has included the arrival of well-known figures from the sector over the past year, which has facilitated the acceleration of adoption of its platform and distinctive gamification products in new markets.

Strategic Marketing Focus in B2B: James Hancock’s Role

As Vice President of B2B Marketing, James Hancock will work closely with Andrew Cochrane to strengthen Soft2Bet's international positioning, define the global brand strategy, and showcase the scalability capabilities of the platform to new potential partners. Hancock has over ten years of high-level marketing experience in the industry, having held leadership positions at Paddy Power, The Stars Group, and GiG.

"I am very excited to join Soft2Bet at a time when the B2B strategy and the company's technological capabilities open up great growth opportunities. I look forward to collaborating again with Andrew and the business development team to enhance our brand presence in the B2B segment and leverage the technology and services that are already generating outstanding results for our current partners." — James Hancock, Vice President of B2B Marketing

His contributions will focus on brand management, execution of international outreach strategies, and presenting the portfolio of products and services to an expanded segment of operators in regulated markets.

Business Development and International Partnerships: Harry Heynes

The appointment of Harry Heynes responds to the need to structure strategic partnerships that reinforce the adoption of Soft2Bet's iGaming platform and generate sustainable long-term profitability in key jurisdictions. Heynes brings over 12 years of commercial leadership experience in iGaming, sports betting, and electronic payments, including significant roles at SBTech, SIS, and Inspired.

As Director of Business Development, his focus will be on attracting and developing high-value partnerships in strategic regulated markets. Heynes will seek to structure agreements that favor scalable growth and the achievement of significant returns for operators.

"In the current regulated context, operators require technology partners that can truly drive their business development. Soft2Bet offers an award-winning platform and advanced gamification, and my goal will be to structure strategic partnerships that generate sustainable returns for operators in global expansion." — Harry Heynes, Director of Business Development

Outlook for Soft2Bet's Global B2B Expansion

The integration of Hancock and Heynes strengthens Soft2Bet’s ability to establish itself as a key provider for ambitious brands in regulated markets worldwide. According to Andrew Cochrane, Chief Commercial Officer, the new appointments are key to the strategy of positioning the company as a preferred partner among operators seeking scalability, innovation, and support in the internationalization of their operations.

The focus on talent with recognized backgrounds in marketing, business development, sports betting, and payment solutions reinforces the structure of Soft2Bet's commercial team. The company aims to be a benchmark in casino platforms, gamification products, and technological services, addressing specific demands of regulated markets.

Implications for Operators and Partners in the iGaming Sector

The executive movements at Soft2Bet come at a time when the demand for integrated platforms, gamification solutions, and strategic agreements is high among operators seeking to adapt to regulatory requirements and grow internationally. The direct experience of Hancock and Heynes will facilitate expansion processes and the acquisition of new partners, generating competitive advantages for both Soft2Bet and the clients utilizing its technologies and services.