Sunbet renews contract with Bede Gaming after strong H1 2026 performance
Extension follows digital revenue growth and regional expansion to three markets
Key Takeaways
- Sunbet renewed its contract with Bede Gaming, extending an almost ten-year relationship.
- Sun International reported a 36% year-on-year increase in digital brand revenue in H1 2026.
- Sun International's igaming GGR rose 43% in H1 2026.
- Sunbet now operates in South Africa, Botswana and Namibia on Bede’s platform.
Sunbet, the digital division of Sun International, has renewed its contract with platform provider Bede Gaming, extending an almost ten-year partnership after another period of strong performance. The extension follows Sun International's H1 2026 financial update reporting a year-on-year increase of 36% in digital brand revenue and a 43% rise in igaming GGR.
Details of the alliance and regional scope
The collaboration between Sunbet and Bede Gaming has provided the technology base enabling Sunbet to be one of the leading online betting operators in South Africa. The digital brand now operates in three markets: South Africa, Botswana and Namibia, leveraging Bede’s internationally configurable platform for regional expansion.
Integrations and technical capabilities
Bede Gaming has supported Sunbet with bespoke features and multiple integrations. The solution includes integrations with sports-betting provider Kambi and the CRM platform Xtremepush.
"We have big ambitions for our digital brand, which now operates across three markets and is delivering impressive results," said Simon Gregory, Chief Executive Officer of Sunbet.
"We are very proud of the relationship we have continued to grow and nurture with Sunbet," said Kirsty Stewart, Chief Legal & Client Success Officer of Bede.
The contract extension reflects continuity in the operator–technology provider relationship which, the parties say, has been proactive and collaborative at all levels of the business.
Frequently Asked Questions
What figures did Sun International report for H1 2026 on the digital brand?
Sun International reported a year-on-year 36% increase in digital brand revenue for H1 2026 and a 43% uplift in igaming GGR over the same period.
In which markets does Sunbet operate after the renewal?
Sunbet operates in South Africa, Botswana and Namibia, using Bede Gaming's internationally configurable platform to support regional expansion.
What technical integrations does Bede's platform support for Sunbet?
Bede's solution includes integrations with the sports-betting provider Kambi and the CRM platform Xtremepush, plus bespoke functionality delivered for Sunbet.
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Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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