Sunbet renews platform agreement with Bede Gaming after digital growth
Extension follows a 36% rise in digital revenue and expansion into two neighbouring markets
Key Takeaways
- Sunbet renewed its platform agreement with Bede Gaming in October 2026 after nearly ten years of partnership.
- Sunbet reported a 36% year-on-year increase in digital revenue in H1 2026.
- Sunbet’s iGaming GGR rose 43% in the first half of 2026.
- Sunbet expanded into Botswana and Namibia using Bede’s internationally configurable platform, operating now in three markets.
Sunbet has renewed its platform agreement with Bede Gaming after reporting a 36% year-on-year rise in digital revenue in the first half of 2026. The extension cements an almost ten-year relationship between Sun International’s digital brand and Bede Gaming and follows a report that also showed a 43% increase in iGaming GGR for the same period.
Scope and markets
Sunbet operates from South Africa and has expanded into Botswana and Namibia using Bede Gaming’s “internationally configurable platform solution,” putting the brand now in three markets. The platform-led expansion supports Sunbet’s regional ambitions and retail-digital integration across its footprint. [Sunbet operates from South Africa and expanded into Botswana and Namibia using the solution.](/casino)
Integrations and technical collaboration
Bede Gaming has supported Sunbet on product development and integrations, including with sports-betting provider Kambi and the Xtremepush CRM platform. The agreement extends what the companies describe as a near ten-year relationship. [The platform work is managed as a commercial and technical partnership.](/b2b)
“We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results,” said Simon Gregory, Sunbet Chief Executive Officer.
“We are very proud of the relationship we have continued to grow and foster with Sunbet,” said Kirsty Stewart, Bede Chief Legal & Client Success Officer.
Both companies’ statements emphasise sustained collaboration and proactive engagement across business levels, as well as a joint roadmap for future work. [Integrations with sports suppliers and CRM systems underpin the operational plan.](/sports)
Frequently Asked Questions
What figures did Sunbet report in H1 2026?
Sunbet reported a 36% year-on-year increase in digital revenue in H1 2026 and a 43% rise in iGaming GGR over the same period.
What does the renewal with Bede Gaming cover?
The renewal extends a platform agreement that continues a near ten-year relationship between Sunbet and Bede Gaming and sustains the platform that supported Sunbet’s expansion into Botswana and Namibia.
Which third-party suppliers does Sunbet’s platform integrate with?
The collaboration included integrations with sports-betting provider Kambi and the Xtremepush CRM platform, according to the companies’ statements.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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