Superbet transforms closed branches into community sports centers in Romania
Super Technologies, under the Superbet brand, keeps branches open after the local gambling ban in Romania, turning them into community spaces dedicated to football and thus protecting employment.
Key Takeaways
- Superbet transforms restricted betting venues in Romania into community centers dedicated to football.
- The decision allows for job retention following the local gambling ban under OUG 7/2026.
- The conversion reinforces Superbet's role as the main partner of the Romanian Superliga.
- Super Technologies maintains dialogue with authorities to protect the community and jobs.
Super Technologies, the owner of the trademark Superbet, has opted to transform its restricted betting branches in Romania into community sports centers following the enactment of OUG 7/2026, which empowers municipalities to prohibit gambling activities in their respective territories. Thus, the affected venues are reinvented as "Home of Superliga," open spaces for football fans and the local community, aimed at maintaining jobs and social ties while complying with the new regulation.
Immediate impact of OUG 7/2026 on the gambling sector
The OUG 7/2026 regulation transfers to local councils the authority to veto the operation of betting houses and other gambling businesses in each locality. Some municipal administrations have already exercised that power, leading to the physical and labor closure of several agencies. While many operators have responded by shutting down venues and implementing layoffs, Super Technologies has decided to maintain non-gambling activity at these points, safeguarding existing jobs.
Superbet protects employment and reorients its venues: new role as "Home of Superliga"
In response to the betting prohibition in certain localities, Super Technologies has not laid off staff or closed shop. The establishments now function as community spaces to watch matches of the Romanian Superliga and major competitions, in addition to being social meeting points.
"We respect the legal framework and administrative decisions, but we regret that these generate negative consequences for our employees... Therefore, our commitment is to preserve jobs and the bond with the community," stated Adrian Turiga, Retail Director of the Superbet brand in Romania.
Reaffirming the commitment to sport and the Romanian community
The conversion of the agencies into "Home of Superliga" reinforces Superbet's position as the main sponsor of the Superliga and strategic partner of Romanian football. The change is accompanied by the continuity in personal attention from employees already known to the local clientele.
"An administrative decision can change what is allowed in a venue, but it cannot suppress what unites us. As the main partner of the Superliga, we have a responsibility to Romanian football and the people who live it... The community and passion for sport remain present in our spaces," declared Andrei Popa, General Director of Super Romania.
Dialogue with authorities and long-term sustainability
Super Technologies maintains an open dialogue with local and central authorities, seeking ways to protect both jobs and the community fabric in the context of new regulatory restrictions. The outlook is to continue being a factor of social cohesion and sports promotion, even as operating conditions are modified by the administrations.
Superbet: international presence and collaboration with football
Superbet is the main brand of the global group Super Group, with a consolidated presence in markets such as Romania, Poland, Greece, Serbia, Belgium, and Brazil. In Romania, the company is the most relevant partner of the Superliga and actively promotes the development of national football at all levels, thus demonstrating an adaptation strategy where the bond with fans and the sports community takes precedence over mere commercial activity.
Frequently Asked Questions
Why does Superbet convert its branches into community sports centers in Romania?
Superbet has reconverted its branches following the local gambling ban imposed by OUG 7/2026. The measure allows the venues to remain open as meeting points for football fans, thus avoiding staff layoffs in the affected areas.
What happens to Superbet employees in places where gambling was prohibited?
Instead of laying off staff, Superbet retains employment by transforming the branches into spaces called "Home of Superliga." This allows employees to continue serving the community and keeping their positions within the company.
What is OUG 7/2026 and how does it affect the gambling sector in Romania?
OUG 7/2026 grants municipalities the authority to prohibit gambling activities within their jurisdictions. This has led to the closure of betting houses in various localities and forced operators to seek alternatives to sustain their operations and protect jobs.
What is Superbet's role in the Romanian Superliga after this transformation?
Superbet remains the main partner and sponsor of the Romanian Superliga. The new locations like "Home of Superliga" serve as gathering spots for football fans, maintaining community ties and support for national sport.
In which countries does Superbet operate besides Romania?
Superbet operates in Romania, Poland, Greece, Serbia, Belgium, and Brazil. The brand positions itself as a constant presence in the community and a key player in promoting relevant experiences for sports fans.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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