The CEO of Kickertech leaves the position after two years

Laimonas Žukas has left the position of Chief Executive Officer at Kickertech, a subsidiary of Betsson, after two years at the helm of the company. The executive, who took on leadership in August 2024, has not detailed his future plans. Kickertech has not announced who will fill the CEO vacancy.

Previous experience of Laimonas Žukas in the iGaming sector

Žukas's professional trajectory prior to Kickertech spans over a decade in executive roles within technology and operations. He joined the Betsson subsidiary after serving as Chief Operating Officer (COO) at Kilo Health, a platform specializing in health and wellness, a position he held for four and a half years. He was also COO of TG Labs from October 2016 to May 2019. His relevant experience in the iGaming industry began at TonyBet, where he spent almost seven years: first as Chief Information Officer starting in 2012, and later as COO from April 2014 until his departure in 2019.

Žukas's tenure at Kickertech and return to iGaming

In publicly announcing his departure via LinkedIn, Žukas shared:

"I resigned as CEO of Kickertech in July. After Kilo, where I managed the company from operations, I wanted to test myself in the top executive role. Kickertech represented that challenge for two years. The added incentive was returning to iGaming, my most familiar professional environment. From the outside, it seems a closed environment, but from the inside, it is one of the most dynamic and genuinely friendly industries I know." — Laimonas Žukas, former CEO of Kickertech

The executive did not hint about his next professional destination. His departure comes without official confirmation of his successor at the helm of the provider.

Impact of Kickertech on Betsson's B2B strategy

The relationship between Kickertech and Betsson formally began in October 2022, when Betsson—listed in Stockholm—acquired 80% of the company from TG Holdings. The acquisition was valued at 14 million euros, paid in three installments. Integrating Kickertech allowed Betsson to strengthen and accelerate its B2B offering, diversifying its sources of income in the platform and service segment for third-party operators.

Recent financial data on Betsson and B2B performance

During the second quarter of 2026, Betsson’s B2B segment revenues reached 49.1 million euros. This figure represents a decline compared to the 75.6 million obtained in the same quarter of 2025. According to information provided by Betsson, the decline is primarily attributed to reduced revenues from one of its B2B partners during the analyzed period. This variation highlights the importance of stability and performance from its strategic partners within the business-to-business channel for Betsson.

Importance of executive management in B2B iGaming growth

Kickertech has served as a lever for the evolution of Betsson's B2B portfolio in recent years. The departure of Žukas coincides with a turbulent business environment, where the success of operations depends on both executive adaptability and the robustness of commercial alliances.

For organizations interested in identifying specialized executive talent, consulting firm Arnold Ash—partnering with EGR for executive recruitment—continues to collaborate with the iGaming sector in the search and attraction of key profiles. The future appointment in the management of Kickertech will likely mark the next stage of development for the subsidiary and help define Betsson's position in the B2B iGaming market.