The Transformation of Online Gaming in Latin America According to Wplay

Julio César Tamayo, CEO of Wplay, shared in an interview with SBC News his perspectives on the evolution of online gaming in Latin America. He highlighted the industry's challenges, such as market maturity, a changing regulatory environment, fiscal pressure, and increasing competition. Looking ahead, Tamayo emphasized the need for trust, good corporate governance, and responsible gaming as fundamental pillars.

Evolution of the Colombian Market

Colombia has stood out as a leading regulated market in the region. However, recent tax adjustments have generated a debate about sector competitiveness. According to Tamayo, the true challenge of a mature market is to maintain stable and predictable rules. By 2025, a new tax scheme imposing a 70% burden on revenues highlighted the importance of public policies that balance fiscal sustainability and competitiveness.

Stability and predictability are key to avoid an increase in illegal offerings that do not pay taxes or protect consumers. "Colombia can lead again by demonstrating that good regulation fosters the legal and competitive growth of the market."

Investment Perspectives in Latin America

Tamayo points out that investors seek markets with regulatory stability and legal security. Brazil and Peru emerge as attractive opportunities given that they offer favorable conditions for sustainable development. "Latin America must consolidate itself as a region that provides trust for long-term investments."

Impact of Major Sporting Events

The World Cup presents a significant operational challenge. During the event, Wplay experienced an increase of over 40% in revenues in Colombia, underscoring the need for effective coordination and adaptation to change. Every department, from technology to customer service, requires proactive and data-driven planning. These lessons strengthen organizational resilience.

Artificial Intelligence as a Change Driver

For Tamayo, artificial intelligence (AI) will revolutionize the gaming industry. Its responsible use can enhance fraud prevention and operational efficiency, contributing to good corporate governance. "AI will not only impact operations but also decision-making and organizational culture."

Responsible Gaming as a Pillar of Sustainability

Wplay prioritizes responsible gaming as a vital component for business sustainability. Social trust is key to success, and Tamayo asserts that growth must go hand in hand with responsibility towards players and the operating environment. "Protecting consumers reinforces legitimacy and ensures the future of the sector."

Building Trust in Mature Markets

The next generation of online gaming will focus on building trust. Future leaders will create companies that win over regulators, investors, and customers, standing out for their long-term vision and rigorous compliance.

Tamayo will participate in the SBC Summit Lisbon 2026, hoping the event will focus on topics such as artificial intelligence, cybersecurity, and regulatory cooperation. "The goal is to consolidate an industry that prepares for the next decades, prioritizing sustainability and trust."