Tim Miller Launches GamReg Consulting Internationally Following Departure from the UKGC

Tim Miller, who was Chief Executive of the UK Gambling Commission (UKGC) until September after a decade in the role, has founded GamReg Consulting, a firm that offers international advisory services for regulators and governments on gambling policies. The primary aim of the initiative is to assist regulatory bodies in tackling the challenges arising from the rapid evolution of the global gaming sector and the emergence of illegal markets.

GamReg Consulting: International Consultancy Leveraging Experience from the UK Gambling Commission

The new consultancy, GamReg Consulting, was established right after Miller's departure from the British regulator, formally announced in June. Miller explained that GamReg "will support stakeholders as they respond to the rapid changes in the gaming sector internationally." From its early days, the firm has already established collaborative agreements in North America and plans to expand its global client portfolio starting in 2027.

Miller will officially present the company at the G2E event in Las Vegas, Nevada, at the end of September, during the leading trade fair for the gaming industry. GamReg’s focus will be on building more resilient regulatory frameworks, addressing the growth of illegal markets, and applying lessons learned from other jurisdictions facing similar challenges.

GamReg's Priorities: The Black Market and Resilient Regulatory Frameworks

One of the cornerstones of GamReg Consulting's work will be combating the risks associated with the black market and advising regulators on how to keep players within the regulated market. In Miller’s own words, "GamReg Consulting will advise on approaches that align regulation, sector practices, and technological solutions to provide consumers with strong incentives to remain in the licensed market, where protections are real and enforceable."

The firm aims to offer tailored solutions that respond to the spread of illegal operators, a growing concern in many markets. Miller underscores the need for practical and credible regulatory approaches, stating that "successful regulatory systems are not built on simplistic solutions like blanket tax increases or outright bans."

Tim Miller’s Legacy at the UKGC and His Regulatory Vision

Tim Miller joined the UK Gambling Commission in 2016 as the Executive Director of Policy and Research. Previously, he had been responsible for policy at the Local Government Ombudsman in England. At the UKGC, Miller was one of the central figures in implementing the recommendations of the white paper for the review of the Gambling Act 2005.

During his tenure, he was noted for his critical stance against big tech companies such as Google and Meta, whom he accused of facilitating advertising for unauthorized operators, and advocated for improved financial risk assessments for players, changes that sparked considerable debate in the sector.

"Regulators around the world are facing agile markets and rising expectations. They require practical and credible approaches that balance player protection with an attractive offering for consumers," said Miller in the announcement of GamReg Consulting's launch.

Miller himself maintains that future benchmark regulation "will be evidence-driven, outcome-oriented, and technology-based," insisting that the role of the consultancy will be to transform that approach into regulatory practices that "protect consumers, earn sector trust, and function in the real environment."

Changes at the UK Gambling Commission and the Consultancy Landscape in the Sector

The launch of GamReg Consulting coincides with recent moves by other former executives of the UKGC. Andrew Rhodes, former CEO of the regulator, has become a consultant at Hawkbridge, a firm driven by the Harris Hagan law firm, and formed by Bahar Alaeddini, John Hagan, and David Whyte; Hawkbridge also includes Andy Bently, former COO of Push Gaming. Meanwhile, the UKGC has yet to appoint a permanent replacement for Rhodes, and recently the government confirmed Ruth Evans as the new chair of the regulator.

With Miller’s transition, part of his responsibilities has been temporarily assigned to Sarah Fox, a senior executive from the UK Department for Digital, Culture, Media and Sport.

Specialized consultancies like GamReg and Hawkbridge are solidifying the global demand for strategic advice on regulation, technology, and illegal markets, at a time marked by international regulatory transformation. For more details on the evolution of the sector, visit our regulation or news sections.