Veikkaus awarded the EcoVadis Silver Medal for Sustainability

Veikkaus has been recognized with the Silver Medal in the international EcoVadis sustainability assessment. This recognition places the company in a high performance range in ESG sustainability, particularly distinguished in responsible procurement, labor rights, and corporate ethical principles, as detailed in the assessment.

International Sustainability Assessment at Veikkaus

EcoVadis is a global system that measures the sustainability of over 175,000 companies across 230 different industries, allowing objective comparison and continuous improvement in ESG criteria. The assessment is based on four core areas:

• Environment
• Labor and human rights
• Ethics
• Sustainable procurement

The structure of the assessment allows for medals to be awarded at four levels (Platinum, Gold, Silver, and Bronze), as long as the company exceeds the score thresholds defined by EcoVadis.

The Significance of the EcoVadis Silver Medal for the Gaming Industry

Receiving the Silver Medal reflects a performance above average in sustainability. As noted by Tuomo Puumala, Executive Vice President of Data, AI, Responsibility, Public Affairs, and Customer Service at Veikkaus, "The Silver Medal is a major achievement and recognition of our work in sustainability. We want to continue moving forward ambitiously and systematically, with the goal of achieving better scores in the future."

Susanna Saikkonen, Vice President of Sustainability, added:

"We have made significant progress in our sustainability work, providing us with a solid foundation to pursue future goals and obtain higher-level medals."

In the recent assessment, the notable attributes for Veikkaus were its sustainable procurement model, special attention to human and labor rights, as well as adherence to corporate ethical principles.

Methodology and Criteria of the EcoVadis Assessment

EcoVadis uses a standardized methodology to ensure comparability across sectors. Among the evaluated aspects are:

• Environmental policies: internal programs and measurable results
• Labor conditions and human rights: framework for safe work, equality, and respect
• Corporate ethics: anti-corruption policies, transparency, and regulatory compliance
• Sustainable procurement criteria: integration of ESG factors in the supply chain

Only companies that exceed strict thresholds in each of these dimensions can attain medal recognition, positioning Veikkaus' achievement as a benchmark in the responsible gaming sector.

Implications for the Gaming Sector and Next Steps

For operators seeking to enhance their ESG profile, obtaining such a distinction reinforces the importance of investing in robust sustainability policies. The case of Veikkaus serves as an example of holistic integration of environmental and social factors in corporate management. The leadership at Veikkaus has expressed the intention to advance towards higher-level medals in future assessments, guided by more ambitious goals and ongoing improvements in green procurement, ethics, and employee care.

The EcoVadis indicator gains traction in international jurisdictions by providing regulators, partners, and stakeholders with a clear and objective benchmark when assessing a operator's sustainable commitment.

Conclusion: Sustainability as a Strategic Pillar for Veikkaus

The recognition awarded by EcoVadis places Veikkaus among the gaming operators leading the ESG agenda, contributing both to international reputation and trust-based relationships with suppliers and regulatory authorities. The Silver Medal represents a strategic advance and lays the groundwork for future improvements and distinctions within international sustainability standards.