Workanova Exhibits the Worst Support Tickets in the Industry at SBC Summit

Workanova, a provider specializing in player support for iGaming operators, presents a wall dedicated to the worst support tickets received by the industry at the SBC Summit. During the three days of the event — from September 29 to October 1 at the Feira Internacional de Lisboa — all agents, operators, affiliates, and providers can share their real experiences at Stand B606. The winning ticket will receive a free one-month pilot with a dedicated Workanova agent, with no commitment required.

The Worst Ticket Wall: Unprecedented Visibility in Player Support

At Stand B606, Workanova launches the 'Worst Ticket Wall': a panel where any iGaming professional can manually register, either anonymously or signed, the most complex or unusual ticket they have had to manage. The aim is to publicly expose cases that normally remain outside studies, panels, or corporate reports but are crucial for player retention and the perception of support service.

Serious, funny, or simply absurd accounts are all accepted, as long as they are genuine. At the close of the exhibition on October 1, the team at Workanova will select the case that best illustrates the real challenges of support; the author will be awarded a free month trial of Workanova's services: a dedicated agent, managed from start to finish, at zero cost and with no future commitment.

"Our industry spends three days discussing acquisition and barely a few minutes on what happens after a player registers. Support is where that relationship is really won or lost, and nobody wants to show it because it’s not glamorous. We prefer to read a hundred honest tickets rather than another market forecast," stated Andrija Knežević, founder and CEO of Workanova.

Why a Wall and Not a Promotion?

Since 2014, Workanova has provided outsourcing support services to licensed operators. The company asserts that the errors represented in these tickets are not isolated cases but symptoms of systemic failures: broken processes, unclear bonus rules, incidents with external providers, or staffing shortages during critical shifts. The wall seeks to make this mechanics of failures tangible and allow the identification of recurring patterns and causes, surpassing the approach of traditional presentations.

"Every ticket on that wall is a symptom. After analyzing enough, they stop being anecdotes and reveal structural failures. The same five or six causes appear in every operation, and most can be corrected within a quarter. That's the most useful conversation we want to open at B606," emphasized Milica Jovanović, Co-CEO of Workanova.

Key Topics: Multilingual Support, KYC and Outsourcing

The executive team, consisting of Andrija Knežević (founder and CEO), Milica Jovanović (Co-CEO), and Miroslav Maslovarić (CMO), will be present throughout the SBC Summit to handle meetings and resolve recurring operational questions among attendees:

• Real costs of 24/7 coverage in multiple languages
• Typical times for full operational capacity of an external team
• Secure management of KYC and payment inquiries without increasing compliance risks
• Differentiation between VIP desks and general support
• Methods of measuring quality outside the operator's internal structure

Workanova typically implements dedicated support teams within a timeframe that varies between four to eight weeks from signature to operation start.

Profile and Trajectory of Workanova

Founded in Belgrade in 2014, Workanova employs over 100 people and specializes in multichannel support for licensed iGaming operators in Europe and international markets. Their services include live chat, email, ticket management, assistance with KYC and payments, VIP support, and quality assurance programs, all under the supervision of a project manager and with weekly reports aligned to SLAs from day one. The company holds an AA+ credit rating (2026) and has been nominated for Best Customer Service Provider at the SiGMA Awards in 2022 and 2023, and finalist in the Best Corporate Services Provider awards in 2024.

Agenda and Contact

Meetings can be scheduled in advance via direct contact or arranged at the stand itself. The team will offer coffee and is willing to discuss best practices and current challenges in player support. For more details on Workanova and the dynamics of the Worst Ticket Wall, as well as regulatory topics in the sector, interested parties can consult the b2b or events sections.