Xtremepush appoints Steve Talbot as new Global Marketing Director

Xtremepush, an international provider of CRM and engagement technology based in Dublin, has announced the appointment of Steve Talbot as Chief Marketing Officer. This appointment coincides with a phase of corporate growth and a strategy of expansion targeting regulated sectors, primarily iGaming, financial services, and related verticals.

Steve Talbot takes over global marketing

Steve Talbot, who was previously Director of Retention and Loyalty at LiveScore Group, assumes the responsibility of consolidating and scaling Xtremepush's global marketing strategy. The immediate objective is to strengthen the company’s positioning in regulated jurisdictions, boosting brand awareness and facilitating the adoption of the product suite, including the newly launched XpertOS.

Talbot boasts 25 years of experience in marketing, ecommerce, and business leadership. He has held executive positions at The Pools as Chief Operating Officer and has managed strategic areas at LiveScore Group. Additionally, his digital background includes stints at entities such as Natwest and Avios.

"As Xtremepush enters a new stage of global growth, Steve brings a potent combination of commercial, marketing, and operational experience. He has led companies in regulated and competitive markets that we are targeting, so he understands our clients' challenges and how to generate commercial value," stated Tommy Kearns, Co-founder and CEO of Xtremepush.

Focus on regulated markets and product expansion

This emphasis on strengthening marketing leadership responds to Xtremepush's ambition to gain traction in both iGaming and regulated sectors, where competition and regulatory requirements demand clear and differentiated value propositions.

The launch of XpertOS represents a key step within the growth strategy. This platform allows operators and businesses to align and optimize every interaction, campaign, and action of their CRM, directly linking marketing activities with executive results and KPIs deemed critical for expansion and profitability in segments such as casino and financial services.

Talbot highlighted the appeal of joining in this context, pointing to the breadth of the solution portfolio and a genuine focus on customer success as decisive factors.

"Xtremepush has built a solid business, with a growth trajectory that makes it particularly interesting to join at this moment. What attracted me most was the combination of breadth and depth in the product suite, as well as the real commitment to success and partnership with the customer that the team demonstrates every day," affirmed Steve Talbot, the new CMO of Xtremepush.

Executive experience to scale the Xtremepush brand

Talbot will lead the new cycle of international positioning, leveraging his track record of managing teams and strategies in highly regulated environments. From his perspective, the XpertOS platform will strengthen clients' ability to achieve concrete business results in demanding scenarios.

The company identifies in its growth a combination of competitive product, customer result orientation, and sector specialization. Talbot takes on a key role in translating these pillars into a global brand presence, working directly with Tommy Kearns and the rest of the management team to scale operations in target markets.

Roadmap for expansion

Talbot's arrival in the management team solidifies the structure of Xtremepush for accelerated international expansion, where the integration of advanced technology such as XpertOS and specialization in regulated sectors will define a differentiated value proposition against competitors. From its Dublin headquarters, the company aims to consolidate alliances and strategic relationships that enhance both the client portfolio in iGaming and financial services, as well as brand recognition globally.