Amusnet Marks 10 Years With Grand Night in Sofia and Golden Coins Link Launch
Amusnet celebrated its 10th anniversary at Sofia’s Ozone Skybar & Lounge, showcasing its Golden Coins Link Jackpot and new Triple Boost feature to partners, clients, and local industry leaders.
Key Takeaways
- Amusnet celebrated its 10th anniversary with Grand Night at Ozone Skybar & Lounge in Sofia.
- Golden Coins Link Jackpot and the new Triple Boost feature were central to the event’s product showcases.
- Amusnet’s portfolio now spans both online titles and land-based slot cabinet installations.
- CEO Ivo Georgiev highlighted the company’s presence in more than 35 international markets.
- Live entertainment and branded installations underscored the firm’s focus on partner relationships.
Amusnet’s 10th anniversary Grand Night in Sofia, staged at Ozone Skybar & Lounge, served both as a celebration of its decade-long journey and the global rollout of its Golden Coins Link Jackpot series. Partners, clients, and industry representatives attended an event structured to highlight the company's latest product releases and ongoing market expansion, with senior leadership emphasising strong Bulgarian roots alongside international ambitions.
Golden Coins Link Jackpot at the Centre of Amusnet’s 10th Anniversary
The centrepiece of Grand Night was the showcase of Golden Coins Link Jackpot, Amusnet’s multi-level jackpot series. Dedicated product zones provided hands-on introductions to the game’s mechanics, spanning both online and land-based channels. Live demonstrations revealed how Golden Coins Link Jackpot employs four linked jackpot levels, each enhanced by engaging features designed to increase retention and drive player engagement across multiple markets.
The Debut of Triple Boost Feature
Guests received a first look at the Triple Boost feature, a recent innovation within the Golden Coins Link Jackpot family. This gameplay addition offers greater dynamics and introduces bonus wheels capable of delivering prizes up to 200x the player’s stake. Several titles featuring Triple Boost have already launched online, with some present on the Bulgarian market. Performance data indicates these new releases are outpacing their standard counterparts in early results.
Diversified Portfolio: Land-Based and Multi-Game Highlights
The product experience extended to Amusnet’s land-based offering, including demonstrations on the company’s Type S slot cabinet series. Attendees tested models such as the Type S VIP75 and Type S VIP 43, which are positioned as flagship hardware packages for casino operators. Complementing the cabinet line was the AMUSEBOX solution — a flexible, multi-game portfolio now counting 60 titles, 14 of which are Golden Coins Link entries. This continual expansion supports a multi-channel strategy for both existing and new markets.
Strong Market Presence and Local-Global Integration
During the event, CEO Ivo Georgiev emphasised Amusnet’s reach in more than 35 regulated gaming jurisdictions. He linked the timing of Grand Night — held on Sofia’s Day — to the company’s roots and ongoing commitment to Bulgaria as its operational base, remarking:
“Today, Amusnet has an established presence in more than 35 markets, and gathering on Sofia’s Day connects that international success with the city where it all began. We continue to grow with confidence, staying true to our roots and building on the trust and strong partnerships that will drive our next decade.” — Ivo Georgiev, CEO, Amusnet
The evening underscored the importance of relationship-building, with direct discussions about business needs and future opportunities set alongside the official product launches.
Event Production: Brand Identity and Entertainment
Amusnet incorporated brand elements throughout the venue, from a welcome-drink presentation to a custom ice sculpture and a branded golden installation. The installation prompted attendees to interact with motivational quotations and participate in a raffle for three premium prizes.
Live performances blended Bulgarian pop, jazz, and modern lounge genres. Composer and saxophonist Svetlin Kaslev, alongside vocalist Vesi Boneva, set an energetic tone. A dance troupe, La Noera, contributed with a cabaret-inspired piece, aligning with the night’s upscale theme.
Focus on Client and Partner Dialogue
Conversations around B2B priorities, emerging operator requirements, and product feedback formed a core component of the evening. By structuring Grand Night around interactive product discovery and direct engagement with industry stakeholders, Amusnet reinforced its commitment to ongoing dialogue with partners and to adapting its development pipeline to shifting market needs.
Looking Ahead: Amusnet’s Growth and Strategic Direction
With combined emphasis on product innovation and international expansion, Amusnet positions itself for its second decade in global iGaming. Golden Coins Link Jackpot and new features like Triple Boost are expected to support both online and land-based partners, contributing to sustained growth across regulated markets.
Frequently Asked Questions
What products were featured at the Amusnet Grand Night in Sofia?
The event spotlighted Amusnet’s Golden Coins Link Jackpot and the introduction of the Triple Boost game feature, offering enhanced player engagement with multi-level jackpots and bonus wheels.
How does Triple Boost enhance the Golden Coins Link Jackpot?
Triple Boost is a new feature that introduces additional gameplay elements and wheel prizes of up to 200 times the player’s stake, with newly launched titles already outperforming their predecessors in early data.
Which markets does Amusnet currently serve?
According to CEO Ivo Georgiev, Amusnet now operates in more than 35 regulated gaming jurisdictions, connecting its Bulgarian origins with substantial global reach.
What land-based gaming solutions did Amusnet unveil at the Grand Night?
Guests could explore the Type S slot cabinet series, including VIP75 and VIP 43 models, and the AMUSEBOX multi-game selection with 60 titles, demonstrating Amusnet’s expansion beyond online gaming.
How did Amusnet use the Grand Night to engage with partners and clients?
Amusnet structured the event around interactive product showcases, networking sessions, and direct dialogue with clients and partners regarding business priorities and new solutions.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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