AvatarUX Expands its Presence in iGaming with Alea
The collaboration with Alea allows AvatarUX to integrate its game portfolio into a new aggregation platform.

AvatarUX has expanded the reach of its casino titles through a partnership with Alea and its aggregation platform. Thanks to this agreement, the studio's portfolio will be integrated into the iGaming aggregation platform, bringing its games to a new audience. Now, titles like 3 Power Bears, Blessings of Caishen, and 3 Builder Piggies are available on Alea's platform for associated operators to add to their casino lobbies.
Andrew Foster, CEO of AvatarUX, commented: > "Partnering with Alea is a fantastic milestone for AvatarUX as we continue to expand our network. Alea's powerful platform and its extensive network of operators make them an ideal partner to showcase our unique mechanics and appealing portfolio to a broader audience. We are excited to collaborate and look forward to a very successful partnership."
Expansion of Content on Alea's Platform
The casino content on Alea's aggregation platform has been growing throughout the year. Agreements have been signed with companies like Imagine Live, Kerma Games, Vyking, and 1spin4win. The platform already offers over 23,000 games from more than 170 providers, accessible to operators through a single API integration.
Eduard Verdaguer, Partnerships Manager at Alea, added: > "We are always looking to strengthen our platform with content that provides operators with more options and helps them stand out. AvatarUX has created a portfolio that combines originality with broad appeal for players, making it a valuable addition to our offering. We are delighted to welcome them to Alea's platform and look forward to working together."
Details of the Agreement
Through this collaboration, AvatarUX has significantly enhanced its visibility in the iGaming market. Alea benefits from adding distinctive and engaging content to its platform, ensuring greater diversity of options for its associated operators. The integration of the games will be seamless, allowing operators to access AvatarUX's innovative content effortlessly.
This strategic alliance benefits not only AvatarUX and Alea but also provides operators with the opportunity to access exclusive content that can attract a broader player base. The collaboration demonstrates a mutual commitment to innovate and meet the changing demands of the iGaming market.
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Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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