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AvatarUX Expands Presence on iGaming Platform Alea

Partnership with Alea allows AvatarUX to showcase its gaming products to a new audience through the aggregator platform.

By Елена РудневаPublished Jul 24, 20262 min readEurope
AvatarUX Expands Presence on iGaming Platform Alea

AvatarUX significantly expands the reach of its casino games through a new partnership with Alea and its aggregator platform. As a result of the deal, the studio's portfolio will be integrated into the iGaming aggregator platform, providing access to games for a new audience. Games such as 3 Power Bears, Blessings of Caishen, and 3 Builder Piggies are now available for partner operators through the Alea platform.

CEO of AvatarUX Andrew Foster noted:

"The partnership with Alea is a crucial step for AvatarUX as we continue to expand our network. The powerful Alea platform and its extensive network of operators make them the perfect partner to showcase our unique mechanics and engaging portfolio to an even wider audience. We are excited about this collaboration and look forward to a successful partnership."

The Growing Alea Platform and Its Impact

Casino content on the Alea aggregator platform has been actively expanding over the year. Agreements have been signed with companies such as Imagine Live, Kerma Games, Vyking, and 1spin4win. The platform offers over 23,000 games from more than 170 providers, accessible to operators through a single API integration.

Eduard Verdaguer, Alea’s Partnerships Manager, added:

"We always strive to enhance our platform with content that provides operators more choice and helps them stand out. The AvatarUX portfolio combines originality and broad player appeal, making it a valuable addition to our offering. We are pleased to welcome them to the Alea platform and look forward to a successful collaboration."

Integration of AvatarUX Content on the Alea Platform

The integration of AvatarUX gaming products on the Alea platform opens new opportunities for operators to expand their gaming lobby with unique and engaging content. This cooperation demonstrates the commitment of both companies to improve the quality and variety of iGaming content.

Potential Benefits for Operators

Operators using the Alea aggregator platform gain the ability to easily integrate a variety of games through a single API integration. This reduces the complexity and effort required to expand their offerings, providing players access to innovative games from AvatarUX and other providers.

Thus, this partnership underscores the importance of strategic alliances in the iGaming industry, allowing AvatarUX to present its products to a wider audience while enabling operators to strengthen their market positions.

Source: SlotBeats

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About the author

Елена Руднева

Елена Руднева

Industry Deals Correspondent

Елена Руднева covers the corporate side of the gambling business — operator strategy, mergers and acquisitions, market entries, and product launches. The reporting stays close to the filings: sums, stakes, and jurisdictions appear exactly as disclosed, and the announcement is kept apart from its real market meaning. When a holding buys a rival or a platform migrates to a new stack, Елена Руднева breaks down the deal terms and their consequences.

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