Juice Debuts as B2B Provider, Unlocks Over 100 Ex-Stake Games Globally

Juice has launched as a global B2B iGaming content supplier, spinning out from the studios that previously delivered exclusive games to Stake and making the full catalogue of over 100 titles accessible to operators worldwide. The business is now live, with Roobet as its first partner, and aims to establish itself among top-tier game providers. All content is distributed via a single remote game server (RGS) integration.

Juice B2B launch: new access to ex-Stake exclusive content

The formation of Juice marks a shift in content availability for the iGaming market. Before spin-out, these studios operated solely for Stake, producing proprietary content that generated over US$12 billion in turnover while exclusive. Now, for the first time, other operators can integrate these games. The initial Juice portfolio covers 100+ titles, including those from the following studios:

• Twist Gaming
• Knucklehead Syndicate
• Monstrums
• Massive Studios
• The Originals

Everything is delivered via a single RGS, streamlining integration for operators aiming to diversify their content offering without complex deployments.

Founding team and strategic direction

Juice is led by Brais Pena Sanchez, who also co-founded Stake and served as Chief Strategy Officer at Easygo—the parent business behind both Stake and streaming brand KICK. Announcing the launch, Sanchez stated:

"Juice has one clear ambition: to become one of the world's leading game providers." – Brais Pena Sanchez, Founder and CEO, Juice

The company signalled that it intends to expand into regulated markets, with a strategy focused on broadening distribution beyond Stake and adding value to new partners globally.

Roobet integration and content rollout plan

Roobet became the first operator to integrate Juice’s full catalogue after the public launch. Roobet’s CEO Matt Duea welcomed the move, arguing that these titles already have a strong following among players:

"Players know these games. Titles like Drac’s Stacks and Bank Basher have a following few studios can match, and the weekly release schedule means there’s always something new for our players. Being the first operator to carry the full Juice catalogue was an easy decision." – Matt Duea, CEO, Roobet

Juice’s roadmap includes a weekly content cadence that comprises:

• One new slot title each week
• Two Originals-style house games weekly
• New Mystery Boxes
• Rollout of 'financial-style games' to expand the formats offered

This structured, rapid release plan is intended to keep operators’ game portfolios fresh for their users, providing continuous incentives for engagement and return play.

Commercial background and industry first appearance

Stake’s exclusive catalogue accounted for over US$12 billion in turnover according to Juice. By moving to a B2B model, Juice aims to replicate this commercial impact across a range of operators. The company highlighted that integration requires only a single RGS connection for access to all five studios’ game libraries.

Juice’s launch comes ahead of its first industry appearance at the SBC Summit in Lisbon from 29 September to 1 October, where it will exhibit at stand B211. With global ambitions and a history of strong title performance, Juice’s shift is positioned to impact both the casino supply chain and operator content strategy.

Juice’s path to regulated markets

Juice stated that entry into regulated markets is a strategic aim as it seeks new partners. The current launch phase emphasises international access via early-adopter brands like Roobet, but the company is actively working towards compliance and launch in licensed jurisdictions. The expansion beyond an exclusive partnership with Stake is expected to diversify its revenue streams and enable broader collaboration within the iGaming sector.

Implications for operators and the B2B market

By opening previously exclusive, high-performing content to a wider market, Juice becomes a new competitor among B2B suppliers targeting operators looking for proven, player-familiar games. The company’s heritage, content volume, and release frequency are likely to influence content procurement strategies both among established and emerging brands.

Operators monitoring new B2B entrants—and those assessing differentiated content to attract existing player bases familiar with Stake—will note Juice’s trajectory and integrations as both a commercial and technical opportunity.