Pragmatic Play Launches Collect & Win, Expanding Enhance Gamification Suite

Pragmatic Play has launched Collect & Win, a new addition to its Enhance promotional suite, introducing collection-based mechanics and expanding gamification tools for operator-led campaigns across slots and live casino. The update includes Text Drops, Card Drops, and Pick A Chest, providing operators greater flexibility and customisation for player engagement globally.

Pragmatic Play’s Collect & Win: Key Features and Rollout

Collect & Win is now accessible for operators using Pragmatic Play’s latest slot and live casino content. The solution is being made available across Pragmatic Play’s global partner network, targeting both existing and new campaigns. By integrating Text Drops and Card Drops alongside the familiar Wheel Drops mechanic, the company aims to deliver more engaging promotional events within its ecosystem.

• Text Drops: Players collect words, letters, or numbers to complete designated sets.
• Card Drops: Users accumulate virtual playing cards to form specific hands.
• Pick A Chest: After collecting the required number of words, cards, or wheel pieces, players unlock the opportunity to select one out of nine chests, each with hidden rewards.

These features position Collect & Win as a modular layer on top of existing gameplay, enhancing engagement without altering core game logic.

Customisation and Control for Operators

Pragmatic Play has designed Collect & Win to be highly customisable. Operators can:

• Tailor the promotional theme to fit brand or event requirements.
• Adjust the total number of collectibles needed for completion.
• Define the process and value for awarding prize payouts.

This level of control allows operators to run casino and live casino campaigns that align precisely with their audience profiles and regional compliance requirements. Sharon McHugh, Director of Public Relations at Pragmatic Play, stated:

“We’re constantly looking at ways we can refine the casino experience, and Enhance is an area where we're able to drive interesting mechanics that reward engaged players in fresh and unique ways. Collect & Win is the latest addition to that, providing operators with a highly customisable gamification layer that can differentiate their offering of leading Pragmatic Play titles.”

How Collect & Win Fits Within the Enhance Gamification Toolkit

Collect & Win is launched as an expansion, not a replacement, of the Enhance toolbox. With Wheel Drops remaining available, Text Drops and Card Drops complement rather than supersede earlier mechanics. All these options sit within the wider promotional framework delivered by Pragmatic Play to its operator base. The company continues to position Enhance as a modular suite, which operators can switch on or off as required for active campaigns.

This toolset reflects an industry-wide focus on player engagement and retention, and the modularity means operators can tailor gamification elements to meet evolving regulatory and player experience demands.

Global Deployment and Supported Content Types

The rollout of Collect & Win covers both newly-released slot titles and Pragmatic Play’s live casino games. The company has confirmed that this expansion is designed to reach all major regulated markets through its established B2B infrastructure. The company’s partner operators immediately gain access to the new mechanics upon release, allowing for broad and rapid adoption.

Continued support for a wide range of content types reflects Pragmatic Play’s ambition to position Enhance as a cross-vertical solution for the iGaming sector. The global deployment ensures operators in diverse jurisdictions can integrate the new features into upcoming promotional campaigns without disruption or additional software development.

Implications for B2B Operators and the iGaming Market

Operators benefit from new layers of gamification with more granular control over campaign structure and reward logic. This enables more differentiated marketing, improved retention, and enhanced player engagement—factors critical for maintaining competitiveness in regulated markets. The ability to theme campaigns, set custom targets, and define payout mechanisms fits both local compliance needs and evolving player preferences.

For the wider industry, Pragmatic Play’s continuous enhancement of its promotional tools echoes recent trends in b2b and casino product development, where flexible gamification is seen as a means to boost value from existing titles and content portfolios.