Relax Gaming Rolls Out JPX: Flexible Side-Bet Jackpot Tool for Operators

Relax Gaming has introduced JPX, its new side-bet jackpot solution designed for casino operators seeking to differentiate their offering and increase player engagement. JPX is positioned as a game-agnostic jackpot product, enabling brands to add an opt-in side-bet jackpot across their existing casino portfolio, with full customisation of branding elements and return-to-player (RTP) parameters.

JPX Launch: A Game-Agnostic Jackpot Solution

JPX allows casino operators to overlay an optional side-bet jackpot onto their live portfolio without integrating new games. Operators can personalise their JPX experience by selecting their own name, colour palette, font styling, and, crucially, by adjusting the RTP, creating a branded jackpot in line with house strategy. Delivery leverages Relax Gaming's pre-existing integrations, minimising technical effort and allowing for swift deployment across regulated markets.

Martin Stålros, Chief Executive Officer at Relax Gaming, emphasised the strategic intent behind JPX:

"JPX has been a long time in the making, and we’re excited to bring it to market. We wanted to create a jackpot experience that gives operators more control over how jackpot play fits into their existing casino offering, while giving players another reason to engage with the games they already love."

This launch aims to provide operators with a dynamic new engagement tool that generates an additional revenue stream, while putting configuration options directly in their hands.

Flexible Operator Controls and Player Opt-in Structure

JPX features a multi-tier opt-in system. Operators can set a range of player contribution levels, accommodating both low- and high-stake customers. This structure lets players choose their level of participation when engaging with side-bet jackpots, without disrupting their main gameplay. The configurable RTP means operators can fine-tune payout expectations and margins.

Visual communication is integral to the JPX product. A dynamic information ribbon highlights upcoming 'must-fall' jackpot thresholds, creating points of anticipation and prompting direct action during gameplay. The system is intended to keep players aware of jackpot progress and offer multiple engagement points throughout the player journey.

Technology, Integration, and Branding

Relax Gaming has structured JPX deployment to use its existing operator integrations, reducing launch friction for licensees. The emphasis on branding extends beyond basic design customisation; operators control the entire visual identity of their jackpot and the frequency of jackpot drops. The goal is to let each brand align its JPX experience with its core player proposition and marketing approach.

"From the branding through to the frequency of jackpot drops, operators can shape JPX around their own strategy. It brings jackpot play closer to the core casino experience and gives operators a powerful new tool for engagement while generating an additional revenue stream. We see huge potential for JPX, and this launch is just the beginning," said Martin Stålros.

Roadmap: Future Features and Market Evolution

JPX's initial release focuses on flexible operator controls and an engagement-oriented information layer. Planned enhancements include the addition of free bet jackpots and community jackpots. Relax Gaming signals ongoing development based on market feedback, positioning JPX as a product that will evolve alongside operator and player requirements. Further improvements are expected to roll out as the competitive dynamics of the casino sector develop.

How JPX Positions Relax Gaming in the Casino Engagement Segment

The introduction of JPX reflects Relax Gaming's continued investment in modular, operator-driven engagement tools for the casino B2B space. The launch responds to industry demand for jackpot models that integrate seamlessly with diversified content portfolios and allow for granular operator configuration. As the jackpot product segment becomes more crowded and sophisticated, solutions like JPX may offer brands a means to distinguish their player experience, adapt rapidly to local preferences, and develop new engagement mechanics without major additional development work.

With its current and planned functionality, Relax Gaming positions JPX as a flexible option for operators seeking to expand player acquisition and retention through customisable, technology-driven jackpot infrastructure.