ThrillTech to Launch New Side-Bet Product at SBC Summit Lisbon 2026

ThrillTech will debut a new side-bet product at SBC Summit Lisbon 2026, with the launch scheduled for the event’s opening on September 29 at Feira Internacional de Lisboa. The supplier has not disclosed full specifics ahead of the event, but has confirmed the product as a side-bet innovation, clearly distinguishing it from a jackpot model. ThrillTech’s latest move continues its focus on providing operators with engagement tools designed to leverage existing player traffic without requiring changes to core content or platforms.

New Side-Bet Product Unveiling at SBC Summit Lisbon 2026

ThrillTech will officially present its new side-bet product at Stand B331 in Hall 2 during SBC Summit Lisbon 2026. The company has reserved all feature details for the opening of the Summit, withholding substantial information prior to launch except that the release is a side bet rather than a new jackpot or bonus mechanic. The new product reflects ThrillTech’s positioning as “The Side Bets Company,” a tagline it is now formally adopting. The event, running from September 29 to October 1, 2026, will also see the supplier exhibit its existing side-bet portfolio, with emphasis on proprietary technology for non-intrusive engagement.

Focus on Side Bet Innovation and Operator Value

With this upcoming launch, ThrillTech continues to prioritise solutions that are designed to enhance operator revenue streams while preserving the original player experience. Co-Founder Benjamin Bradtke stated,

“Our mission at ThrillTech has always been to empower operators to extract maximum value from their existing traffic without disrupting the content players already love. Formally adopting 'The Side Bets Company' as our tagline perfectly crystallises this focus.” — Benjamin Bradtke, Co-Founder, ThrillTech

The company maintains its commitment to non-disruptive engagement tools. By focusing on side bet mechanics, ThrillTech aims to increase incremental revenue for operators, providing features that can be integrated without heavy development or reliance on specific content providers.

Presenting ThrillPots™: A Content-Agnostic Side-Bet Jackpot Solution

Alongside the new side-bet debut, ThrillTech will present ThrillPots™. The company describes ThrillPots™ as “the most widely licensed and certified side-bet jackpot solution in the industry.” Key features include:

• Content agnostic design: ThrillPots™ can be deployed in both casino and sports betting environments.
• Supplier and PAM platform independence: The solution does not require linkage to any specific game provider, content portfolio, or player account management platform.
• Widespread certification and usage: It is promoted as a universal solution, with licenses across multiple jurisdictions and regulatory frameworks.

This approach supports operators seeking to enhance their offering with jackpot and side-bet functionality, regardless of existing technical ecosystem or content arrangements.

Positioning and Industry Impact

ThrillTech’s growing focus on side bets aligns with broader industry interest in maximising player engagement and incremental revenue without increasing friction or overhauling the core product. By formally adopting “The Side Bets Company” as its tagline, the supplier aims to reinforce its role in this segment. The new product’s reveal at SBC Summit Lisbon follows demonstrated demand for non-intrusive engagement tools that appeal both to casino and sports betting operators.

“We’ve proven the power of this model with our ThrillPots side-bet jackpots, and now we are taking it a step further. We look forward to showing the industry a completely new way to drive non-intrusive player engagement and incremental revenue with our latest product launch in Lisbon.” — Benjamin Bradtke, Co-Founder, ThrillTech

Upcoming Opportunities at SBC Summit Lisbon 2026

SBC Summit Lisbon 2026, scheduled for September 29 to October 1 at the Feira Internacional de Lisboa, is expected to attract stakeholders from across the global iGaming sector. Attendees and prospective partners will find ThrillTech in Hall 2 at Stand B331, where the company will field product demonstrations, share technical specifications, and discuss deployment scenarios for both casino and sports betting applications. For operators evaluating side-bet and jackpot integration, both the new launch and ThrillPots™ will be presented as modular tools for driving engagement and revenue in existing environments.