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Zenith Integrates 100HP Gaming’s Crash and Instant-Win Titles into OneAPI Platform

Zenith has expanded its OneAPI aggregation platform with 100HP Gaming’s full portfolio of crash and instant-win games, granting global operator partners streamlined access to new content.

By Marcus WebbPublished Sep 2, 20264 min readUSA
User interface depicting Zenith OneAPI platform integrating crash and instant-win games from 100HP Gaming

Key Takeaways

  • Zenith added 100HP Gaming’s crash and instant-win titles to its OneAPI platform in September 2026.
  • Operator partners can now access 100HP Gaming’s full catalogue, including Tappy Bird, Punch It, Spin Ra, and Swipe Girls.
  • OneAPI enables operators to deploy new content without direct integration, lowering technical barriers.
  • Crash and instant-win formats are seeing increasing demand in emerging and established iGaming markets.

Zenith has completed the integration of 100HP Gaming’s entire suite of crash and instant-win games into its OneAPI aggregation platform. Operator partners worldwide can now deploy these popular titles—including Tappy Bird, Punch It, Spin Ra, and Swipe Girls—without requiring direct game integration. This agreement expands Zenith's OneAPI catalogue and addresses rising industry demand for crash and instant-win content across multiple markets.

100HP Gaming Titles Now Live for OneAPI Operators

Zenith confirmed the addition of 100HP Gaming’s crash and instant-win portfolio to OneAPI in September 2026. Operators using the aggregation platform immediately gain access to the full library, covering both established and new releases. The integration means operators can offer:

  • Tappy Bird
  • Punch It
  • Spin Ra
  • Swipe Girls

OneAPI’s structure enables these games to be distributed via a single endpoint, which simplifies onboarding and reduces development effort for operator partners.

Streamlined Distribution of Crash and Instant-Win Content

Zenith stated that integrating 100HP Gaming’s content via OneAPI eliminates the need for bespoke technical work for each operator. The platform’s centralised endpoint allows for faster deployment and lower operational overheads. According to Vitalii Smoliarenko, Business Development Manager at Zenith:

"100HP Gaming has built a strong product in one of the most exciting content categories in the market right now. Their titles are designed around the mechanics that genuinely keep players engaged and bringing them into OneAPI gives our operator partners access to content that is built to perform."

This structure supports both existing Zenith clients onboarding crash and instant-win games and new partners seeking rapid access to diversified content.

Growing Demand for Crash and Instant-Win Games in Global Markets

Zenith pointed to increasing interest in crash and instant-win mechanics, particularly in key emerging markets. The company described the segment as "seeing increasing demand across global markets," with particular reference to player engagement and retention figures. The new agreement positions both Zenith and 100HP Gaming to meet this demand at scale.

Asker Hubiev, CEO at 100HP Gaming, commented:

"OneAPI provides us with the infrastructure we need to distribute our games efficiently, and we are excited about the opportunity to showcase our portfolio to an even wider network of operators. Crash and instant-win games continue to gain momentum across key emerging markets, creating new opportunities for us to reach and engage a broader player audience."

He added that 100HP Gaming’s titles have already demonstrated measurable success in player engagement through high retention rates. The expanded distribution through Zenith’s aggregation platform is expected to further strengthen those metrics for operator partners.

Operational Impact and Future Prospects

The integration with OneAPI is designed to minimise the technological and operational work needed for operators to expand their offering. By leveraging a single aggregation point, future content updates and new releases from 100HP Gaming will be available to partners without the need for additional integrations. The move reflects a broader industry shift towards streamlined aggregation solutions for both established markets and fast-growing regions where crash and instant-win games are gaining traction.

Industry Context: Aggregation Platforms and Content Strategy

Unified aggregation platforms like OneAPI are becoming central to B2B casino and instant-win content strategies. Simplified content delivery not only reduces time-to-market but also allows suppliers to respond rapidly to changing player preferences. Both Zenith and 100HP Gaming are emphasizing speed of deployment and operational efficiency as competitive differentiators, especially as crash-style mechanics and instant-win formats outpace more traditional slots in certain verticals.

Emerging iGaming markets, in particular, present unique opportunities for studios with adaptive titles, as crash and instant-win formats continue to outperform in engagement metrics compared to legacy game types. These trends play a major role in supplier and aggregator partnerships moving forward.

Frequently Asked Questions

What does Zenith’s integration with 100HP Gaming mean for operators?

Operators using Zenith’s OneAPI platform can now access the entire crash and instant-win catalogue from 100HP Gaming, including titles like Tappy Bird and Spin Ra, without requiring individual integrations.

Which 100HP Gaming titles are now available on OneAPI?

Tappy Bird, Punch It, Spin Ra, and Swipe Girls are all included in the catalogue now accessible via OneAPI’s aggregated endpoint to global operator partners.

How does OneAPI simplify game deployment for iGaming operators?

OneAPI allows operators to receive new content through a single aggregation endpoint, removing bespoke integration work and reducing operational costs.

Why are crash and instant-win games a focus in this partnership?

Both Zenith and 100HP Gaming identified increasing demand for crash and instant-win games, especially in emerging markets, based on strong player engagement and retention rates.

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casino-contentcrash-gamesaggregation-platformigaming-partnershipsgame-distribution

About the author

Marcus Webb

Marcus Webb

Industry Deals Correspondent

Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.

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