ZEAL and Games Valley finalize agreement to add slots to LOTTO24 and Tipp24

ZEAL has signed a partnership with the iGaming aggregation platform Games Valley to incorporate online slot games into its B2C brands LOTTO24 and Tipp24. The agreement, announced on October 1, 2026, will grant ZEAL access to titles from international studios including Wazdan, NetEnt, Red Tiger, and Nolimit City through the Games Valley platform.

What does the agreement between ZEAL and Games Valley entail?

The alliance establishes that Games Valley will supply third-party content for integration into the LOTTO24 and Tipp24 catalog, ZEAL's consumer-facing brands. The project's first phase focuses on delivering virtual slots from various international studios via the Games Valley aggregation service. ZEAL has described the operation as part of its medium- and long-term growth plans for its gaming business.

"Games Valley is a strong international partner whose technology and content offering align with our strategy," said York Scheunemann, Vice President of Games at ZEAL.

The official statement clarifies that, in addition to enriching the B2C offering, the structure of the agreement will allow for the relationship to become bilateral over time. ZEAL operates a B2B division called ZEAL Instant Games, which develops its own titles; some of these games are planned for future distribution through Games Valley, generating an additional route to market.

Studios and catalog: which providers are included

Games Valley will initially provide titles from multiple studios that ZEAL explicitly mentions in the note: Wazdan, NetEnt, Red Tiger, and Nolimit City. The list is not presented as exhaustive; the company refers to additional providers 'among others,' accessible through the aggregation.

The aggregation allows ZEAL to quickly integrate an international catalog without managing multiple individual technical integrations. For operators, the technical advantage is a single connection that opens access to numerous certified and localized products.

Impact on LOTTO24 and Tipp24 and the German market

LOTTO24 and Tipp24 are ZEAL's customer-facing brands in Germany. The statement expressly places the initiative in the German market, where Games Valley has identified an opportunity to expand its reach: both companies have mentioned Germany as a strategic focus of the collaboration.

The inclusion of slots increases product diversity on platforms traditionally focused on lottery and sports betting, allowing ZEAL the option to compete with operators already offering mixed catalogs of casino and lottery. The alliance also contemplates the possibility of content developed by ZEAL under its B2B brand being distributed through Games Valley, which would help amplify the presence of those titles in the market.

B2B dimension: ZEAL Instant Games and the distribution route

ZEAL Instant Games is the B2B brand of the group where the company creates its own offer of titles. The agreement with Games Valley—according to the statement itself—is designed for certain creations from ZEAL Instant Games to be distributed later through the aggregation platform. That clause makes the pact potentially reciprocal: not only does ZEAL consume external content, but it could also use the Games Valley network for commercial release.

The B2B option reinforces ZEAL's growth strategy in the gaming business by opening additional channels outside of its direct consumer brands.

Official statements and positions

Ariel Reem, CEO of Games Valley, described the partnership as a milestone for his company and a platform for its entry into the German market. In his words:

"ZEAL is an exciting and ambitious player in the gaming market, and we are pleased to partner with them as we take a significant step into the German market. This collaboration reflects the quality of our technology and the strength of our global content network." —Ariel Reem, CEO, Games Valley.

ZEAL has characterized the collaboration as a building block in its growth strategy, dedicating the first phase to reinforcing the B2C offering while reserving the possibility of expanding the relationship into B2B opportunities.

What should operators and providers expect?

For operators and providers in the German ecosystem, the agreement implies increased competition for player attention through an expanded catalog. For technology providers, the operation underscores the demand for aggregation solutions that reduce integration times.

For ZEAL's product and compliance teams, the practical steps ahead will be the technical integration with the Games Valley platform, certification and localization of titles for the German market, and commercial coordination to launch the games on LOTTO24 and Tipp24.

Final observations

The partnership between ZEAL and Games Valley combines an international content network with two relevant B2C brands in Germany and keeps the path open for ZEAL Instant Games' own developments to be distributed globally through aggregation. This move positions both companies to accelerate game offerings in the German market.

For follow-up: the collaboration was publicly announced on October 1, 2026, and ZEAL frames it within its growth roadmap for the gaming business. Please see our related sections on casino and b2b for analysis of technical integration and distribution models.