ZEAL inks Games Valley deal to add slots to LOTTO24 and Tipp24

ZEAL has signed a content aggregation partnership with Games Valley to add virtual slot games to its consumer brands LOTTO24 and Tipp24, the company announced on 1 October 2026. The deal gives ZEAL access to titles from studios including Wazdan, NetEnt, Red Tiger and Nolimit City via Games Valley’s aggregation platform, and the partners said selected ZEAL-developed games will later be distributed back through Games Valley.

What the ZEAL–Games Valley partnership delivers

The agreement supplies third-party slot content to ZEAL’s B2C portfolio, specifically LOTTO24 and Tipp24. Games Valley will integrate multiple international studios’ catalogues into ZEAL’s platforms so players at the two brands gain access to a broader range of virtual slot titles. ZEAL described the move as part of its longer-term growth plans for its games business and flagged a two-way commercial structure over time: Games Valley supplies content now, and ZEAL plans to offer selected in-house titles through Games Valley later via its B2B arm, ZEAL Instant Games.

ZEAL named the providers available through the integration, including Wazdan, NetEnt, Red Tiger and Nolimit City, among others. The deal therefore bundles a mix of established studios and internationally recognised content into ZEAL’s player-facing offering.

Strategic aims for ZEAL and implications for its B2B path

ZEAL framed the agreement as a strategic expansion of its games portfolio and as a building block for future B2B distribution. York Scheunemann, Vice President Games at ZEAL, said the partnership strengthens both the immediate consumer offering and the company’s longer-term route-to-market for games development.

"Games Valley is a strong international partner whose technology and content offering are an excellent fit with our strategy," said York Scheunemann, Vice President Games at ZEAL. "The partnership allows us to strategically expand our portfolio with attractive games from renowned providers and offer our customers even greater variety. At the same time, we are deliberately taking a long-term view of this collaboration: it strengthens our B2C offering today while opening up additional opportunities for our B2B business in the future. This makes the partnership another important building block in our growth strategy for the games business."

The structure described means ZEAL’s immediate priority is to augment player choice on LOTTO24 and Tipp24, while the medium-term objective is to route ZEAL’s own titles into Games Valley’s distribution network via ZEAL Instant Games. That gives the company both direct-to-consumer scale and a potential wholesale channel for proprietary content.

Games Valley’s market entry and technology argument

Games Valley characterised the deal as a milestone for its expansion into Germany and pointed to the strength of its aggregation technology and global content relationships. Ariel Reem, Chief Executive Officer at Games Valley, said the agreement helps the company take an "important step into the German market" and positions its platform to deliver international content to ZEAL’s customers.

"ZEAL is an exciting and ambitious player in the games market, and we are delighted to partner with them as we take our important step into the German market," said Ariel Reem, CEO at Games Valley. "This partnership represents an important milestone for Games Valley and is a strong reflection of the quality of our technology and the strength of our global content network. We are excited to bring our portfolio of leading international content to ZEAL and its customers, while building a partnership that has the potential to grow well beyond the initial collaboration. Germany is an important market for us, and we look forward to exploring further opportunities with ZEAL and across the market in the future."

Games Valley’s pitch combines content aggregation — bringing multiple studios into a single integration point — with the claim of a ready route into a regulated market through a notable local operator.

Where the content will appear and commercial mechanics

ZEAL will integrate Games Valley-supplied slot titles into its consumer channels: LOTTO24 and Tipp24. LOTTO24 and Tipp24 are the B2C brands named by ZEAL for this expansion; the company did not disclose roll-out timing, revenue share terms, or a release schedule for individual titles. ZEAL also confirmed its B2B label, ZEAL Instant Games, develops its own online games and that selected titles are planned to be distributed through Games Valley at a later stage, creating an additional route to market for those products.

For readers tracking product placement and partnership scope, the agreement therefore covers three distinct flows:

1. Games Valley supplies third-party studio content into ZEAL’s B2C brands.

2. ZEAL publishes that content to LOTTO24 and Tipp24 player pools.

3. ZEAL eventually places selected proprietary titles from ZEAL Instant Games onto Games Valley’s aggregation platform for wider distribution.

Commercial and market context for operators and suppliers

For operators and platform vendors the deal illustrates a common market pattern: using an aggregator to expand catalogue breadth quickly instead of integrating studios individually. Aggregation reduces integration overhead and accelerates time to market for new slots. For a company with consumer scale in Germany, the arrangement also provides a visible route for a smaller aggregator to prove its technology and content curation in a regulated environment.

For studio partners named in the announcement, inclusion via Games Valley means their content gains an immediate path into ZEAL’s player base. For ZEAL, the arrangement increases variety on its consumer sites and preserves the option to scale its games business via ZEAL Instant Games.

What to watch next

Key items market participants will monitor are the timing of live roll-outs on LOTTO24 and Tipp24, which specific titles are prioritised, and when ZEAL begins distributing its proprietary games through Games Valley. Observers will also look for further detail on commercial terms and any technical notes about integration, certification and player experience. The announcement positions Germany as the immediate geography of interest for Games Valley and signals ZEAL’s intent to develop both B2C scale and B2B distribution channels.

For operator readers interested in consumer placement and suppliers tracking distribution routes, this partnership is a practical example of an operator-aggregator swap that may inform similar deals elsewhere. For retail and product teams, the immediate outcome is more supplier content available to ZEAL’s German brands; for product strategy teams, the longer-term outcome to watch is whether ZEAL shifts from being primarily a publisher to also being a supplier via ZEAL Instant Games.

For more on how operators expand game catalogues through third-party aggregators, see related coverage in our b2b and casino sections.