Neil Fairweather

Chief Marketing Officer (CMO), bet365

Known as: Not specified

Location: Gibraltar

BettingEcommerceiGaming

Biography

Neil Fairweather is the Chief Marketing Operations Officer at bet365, where he oversees affiliate marketing, performance, PR, content, and operational marketing integration to drive commercial growth in the iGaming sector.He led the rebrand of the company's affiliate program from bet365 Affiliates to bet365 Partners, strengthening B2B engagement and program standards, which earned industry recognition, including "Affiliate Program of the Year" at the Global Gaming Awards 2023. His public messaging emphasizes a "best-in-class" B2B service and continuous improvements to partner experiences, often shared at SBC industry events.

Traffic types

EmailGoogle AdsPPCSEMSEO

Channels

Not specified

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