Team Lead Farming (Facebook)

About the Role

We're looking for an experienced Team Lead Farming who combines deep expertise in Facebook account farming with strong leadership and operational management skills. You understand Facebook's anti-fraud ecosystem, know how to build and optimize a reliable farming infrastructure, and make decisions based on data, unit economics, and long-term account performance rather than assumptions. You're comfortable managing suppliers, infrastructure, budgets, and processes while continuously improving efficiency through automation and AI. Most importantly, you're a proactive leader who takes ownership, builds scalable systems, and ensures the Media Buying team always has the resources needed to perform at its best.

Responsibilities

• Lead and manage the Facebook Farming team, including both in-house farming operations and agency account infrastructure.
• Ensure a continuous and reliable supply of Facebook assets for the Media Buying team, including accounts, Business Managers, Fan Pages, agency accounts, and related resources.
• Maintain department SLAs by ensuring timely account delivery, full operational coverage, and clear ownership across the team.
• Build and manage relationships with account sellers and agencies, negotiate pricing and replacement policies, evaluate quality, and maintain supplier performance records.
• Monitor and analyze key department metrics, including account LTV, ban rate, supplier performance, and real cost per $1,000 in ad spend.
• Maintain accurate records of all account issuance, payments, and inventory within internal tracking systems.
• Manage infrastructure and operational budgets, including proxies, anti-detect browsers, SIM cards, and related tools.
• Drive automation initiatives and implement AI tools to improve operational efficiency.
• Optimize the department's unit economics by reducing account acquisition costs and improving account lifetime.
• Test new account batches, suppliers, and farming methods before scaling them across the business.
• Develop contingency plans and maintain account reserves to minimize downtime during Meta platform disruptions.
• Identify opportunities to monetize department assets and improve operational profitability.
• Build, document, and continuously improve SOPs, internal processes, checklists, and the department knowledge base.

Requirements

• 2+ years of experience in Facebook account farming, including at least 1 year leading a team or managing operational processes.
• Deep understanding of Facebook's anti-fraud systems, account trust, warm-up strategies, ban reasons, and account lifecycle management.
• Strong knowledge of Facebook account infrastructure, including auto-registered accounts, Business Managers, Fan Pages, agency accounts, and related assets.
• Experience working with account suppliers and agencies, including sourcing, negotiations, and performance evaluation.
• Strong analytical mindset with the ability to evaluate account quality through LTV, ban rates, and unit economics.
• Experience managing operational budgets and optimizing infrastructure costs.
• Ability to make data-driven decisions focused on operational efficiency and profitability.
• Advanced Google Sheets skills, including formulas, pivot tables, filters, and operational reporting.
• Experience documenting processes and maintaining knowledge bases in Notion or similar tools.
• Hands-on experience implementing automation and AI tools into operational workflows.
• Strong organizational, leadership, and process management skills.
• English proficiency is a plus.

Benefits

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We'll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)