ANJ and ARPP expand agreement to sign off gambling advertising campaigns

The Autorité Nationale des Jeux (ANJ) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) renewed their cooperation agreement on 7 October 2026 and expanded its scope to include games with monetisable digital items (JONUM). The text preserves the opinion- and information‑sharing mechanisms established in 2023 and adds new obligations reflecting legal changes and advertising practice developments.

ANJ ARPP agreement: what changes and who signed it

Pascal Chevremont, Chair of the Autorité Nationale des Jeux, and Christine Albanel, Chair of the Autorité de Régulation Professionnelle de la Publicité, signed the renewed agreement on 7 October 2026. The new text retains the mutual consultation routes and information‑exchange channels defined in the initial 2023 agreement and adds clauses to incorporate legislative changes and new commercial practices.

The original 2023 agreement had been signed by Isabelle Falque-Pierrotin and François d’Aubert, then heads of the ANJ and the ARPP respectively. That agreement also established an annual observatory on advertising trends and committed both bodies to work on support tools for operators, including the gambling module of the ARPP’s Responsible Influence Certificate.

Inclusion of JONUM in the ANJ ARPP agreement and advertising obligations

The agreement widens its field of application to cover JONUM (jeux à objets numériques monétisables). JONUM are defined under French law as online games in which players who pay can obtain monetisable digital items, such as NFTs or in‑game tokens, through a mechanism based on chance.

The experimental framework for JONUM was created by the French law on security and regulation of the digital space, known as the SREN law, approved in May 2024. That framework came into force when its implementing decree was published and took effect on 7 February 2026.

Companies offering JONUM must file a prior declaration with the ANJ. The ANJ’s public communication cites declared offers including those from Cylimit, Sorare and Meta Football League (MFL). Under the agreement, companies operating JONUM must include in their commercial communications a warning message about the risk of excessive or problematic gambling; the precise format and wording of that message are pending the ministerial order that will determine its content.

In addition, companies may not send commercial communications to minors or to holders of self‑excluded accounts. The ANJ is empowered to order the withdrawal of any communication that encourages the participation of minors or promotes excessive gambling behaviour.

How the ARPP and ANJ cooperate on advertising practices

The ARPP acts as the first point of contact for gambling operators that wish to submit advertising projects prior to broadcast. When the ARPP has doubts about a campaign’s compliance, it may refer its analysis to the ANJ and request the regulator’s opinion, while preserving the confidentiality of submitted projects.

The ANJ notes that the ARPP has already used this mechanism on several occasions since 2023 and regards the application of the first agreement positively. In practice, the collaboration allows the ARPP to issue prior recommendations and the ANJ to provide legal interpretation or its position on specific risks.

Implications for operators and for the influencer module

The agreement foresees that the ANJ will help strengthen the gambling module of the Responsible Influence Certificate managed by the ARPP. The ARPP, for its part, will take part in the ANJ’s review of the four commitment letters signed in November 2022, which regulate gambling advertising on television, radio, out‑of‑home media and digital channels.

That joint work involves sharing evaluation criteria and guidance materials for operators, especially in campaigns using public figures or influencers. The agreement reinforces the ARPP’s role as the entry point for prior campaign review and gives the ANJ a systematic channel to monitor emerging practices.

Regulatory framework and next steps

The renewed text integrates provisions that respond both to the evolution of the law and to new digital marketing practices. The inclusion of JONUM in the cooperation scope requires operators and agencies to meet specific requirements: prior declaration to the ANJ, a prevention message against problematic gambling in communications, prohibition on sending advertising to minors, and ANJ’s power to order withdrawal.

The ARPP will continue to review advertising campaigns prior to their dissemination and may request the ANJ’s opinion when compliance is uncertain. The ANJ, in turn, will participate in updating the November 2022 commitment letters and in strengthening the influencer certificate.

Operators planning campaigns for products that fall under the JONUM category should adjust their internal validation processes and consider prior consultation with the ARPP to reduce the risk of an ANJ-ordered withdrawal; relevant operators can also consult the regulator’s guidance on [regulation](/regulation) and industry procedures on [b2b](/b2b).

“The new agreement preserves the 2023 mechanisms and extends its scope to recent legal and advertising developments,” the ANJ said in its statement issued after the 7 October 2026 meeting.

“Cooperation with the ANJ strengthens the ARPP’s capacity to advise advertising actors on sensitive projects,” the ARPP added in its press note.

For compliance and prior campaign review operators can address the ARPP; for formal regulatory questions and prior JONUM declarations the Autorité Nationale des Jeux is the appropriate contact.