Danish Gambling Authority wins third consecutive IAGR for StopSpillet campaign

The Danish Gambling Authority won the International Association of Gaming Regulators (IAGR) international award for the third consecutive year in the category “Best Responsible/Safer Gambling Initiative or Communications Campaign”. The prize was announced after the IAGR conference in Lima, Peru, where Director General Anders Dorph accepted the award for the StopSpillet campaign.

StopSpillet campaign awarded in Lima

The StopSpillet campaign, launched in autumn 2025 by the Danish Gambling Authority, received the prize recognising the best campaign among gambling regulators worldwide. Around 200 regulators’ representatives from across the globe attended the conference, and a unanimous jury chose the Danish campaign as the winner from the nominated entries. Anders Dorph said: [Danish Gambling Authority](/regulation)

“I am both delighted and proud. It feels like winning the World Cup of gambling regulator campaigns. Receiving this recognition for the third consecutive year is strong evidence that our work is making a real difference.” — Anders Dorph, Director General

The campaign targeted the player’s family, using the slogan “You may not see it, but your family does.” Distribution channels included films, social media, podcasts, radio advertising, Reddit discussions and a partnership with the Danish League Association (Divisionsforeningen) [Danish League Association (Divisionsforeningen)](/sports). The Danish Gambling Authority said it chose channels where the target audience already spends time; this strategy aimed to reduce stigma and encourage earlier help-seeking. StopSpillet campaign

Proven results

The figures presented with the campaign include:

• 7% of people who saw the campaign took a concrete action, such as contacting StopSpillet or encouraging someone else to seek help.

• Among men aged 30 to 40 — the target audience — one in ten took an active step towards seeking help after seeing the campaign.

• StopSpillet recorded 108 calls in October 2025, the highest monthly total since the helpline was established in 2019.

• Enquiries increased by between 50% and 63% during the campaign period compared with the same period the previous year.

• The campaign generated 57.4 million digital impressions and nearly 25,000 clicks to related content.

The jury highlighted the campaign’s ability to reduce stigma, its human and empathetic approach, and the documented evidence that more people sought help after exposure to the communications.

Three-year streak and previous programmes

This distinction completes a run of three consecutive international awards for the Danish Gambling Authority. In 2024 the campaign “The One-Armed Bandit”, aimed at young people’s exposure to gambling, won the same accolade. In 2025 the Authority’s educational programme for upper-secondary students was recognised by the IAGR in the same category. The Authority says these successes have reinforced Denmark’s position as a reference point for international regulators.

“We create campaigns that deliver results. It is not only about having a strong message, but also about reaching the target audience where they are,” Anders Dorph said when presenting the impact data.