DAZN Bet Highlights Automation Over Increased KYC Checks

DAZN Bet, through its Head of KYC, Bogdan Ursu, emphasizes the importance of a risk-based approach to verification within the gaming industry. This arises in the context of the European Union's Anti-Money Laundering (AML) package, which is nearing full implementation.

Continuous Verification in KYC

Identity verification in the KYC process, unlike a one-time check, requires continuous monitoring of players' risk profiles. DAZN Bet has established that once a player's identity is verified, it is not necessary to repeatedly request the same information unless fraud indicators or relevant changes arise. The goal is not to create continuous friction but to maintain trust in the relationship with the player.

Impact of the EU AML Package

The new EU AML package is not expected to radically change the processes of mature iGaming companies. Most already have necessary controls in place, such as identity verification, risk assessment, and transaction monitoring. The main novelty is the uniformity within the European framework. DAZN Bet has already made strides in automation, facilitating adaptation to the new regulatory environment.

Role of Automation in KYC

Automation is crucial in modern KYC and AML operations. This approach allows for the integration of checks such as document verification and analysis of sanction lists and Politically Exposed Persons (PEP). While technology can handle most tasks, human intervention remains vital for complex cases, such as potential sanction matches.

Balancing Security and User Experience

Contrary to the perception that more checks complicate user experience and decrease conversions, DAZN Bet argues that a well-designed verification flow improves efficiency. Automated, risk-based processes allow the majority of authentic players to advance quickly while additional checks are properly focused.

Adaptable Framework for Diverse Regulations

DAZN Bet suggests a robust common KYC framework that responds to the local specifics of each market. This approach is based on core capabilities such as identity verification and risk controls, adapting specific requirements through local policies and regulations. This achieves consistency while ensuring compliance with local regulations.

The SBC Summit, which will be held in Lisbon from September 29 to October 1, 2026, will bring together 40,000 industry professionals to discuss these topics. The integration of EU digital identity wallets promises a smoother, more digital onboarding experience, while DAZN Bet focuses on enhancing the use of existing KYC and AML controls.