EGBA publishes graphics for the European Safer Gambling Week 2026

By Miguel Sandoval, Regulatory Correspondent.

The graphics for the European Safer Gambling Week 2026 are available to any sector stakeholder in Europe. The European Gaming and Betting Association (EGBA) announced from Brussels on 9 October 2026 that the sixth edition will run from 16 to 22 November and that campaign materials include messages in the local languages of 30 countries; the package is free and access is granted within 48 hours of request.

## What is the European Safer Gambling Week 2026 and who organises it

The European Safer Gambling Week is an annual pan‑European initiative organised by the European Gaming and Betting Association (EGBA) to raise awareness of responsible gambling and to strengthen a culture of player protection. The 2026 edition will be the programme's sixth edition. EGBA invites operators, regulators, trade associations, technology providers, support organisations and other sector actors to join activities and to spread safety messages.

## Contents of the graphics package and available resources for European Safer Gambling Week 2026

The materials package prepared by EGBA includes several elements designed for use on social media, websites and public activities. Specifically it offers:

• orientation notes on how to participate;

• logos and brand guidelines;

• campaign graphics, covering messages translated into the local languages of 30 countries, generic graphics and mastheads for headers.

The association states that participation and the graphics are free. Access requests are processed electronically and the package is delivered within a maximum of 48 hours from the request.

## Messages and updates for European Safer Gambling Week 2026

EGBA has confirmed that the campaign will retain eight core messages aimed at players and the general public, and it includes two new messages compared with previous editions: one emphasising the role of friends and family in preventing gambling harm, and another explaining the protection offered by licensed gambling sites.

The Week includes a series of events organised by EGBA and by third parties participating in the initiative. EGBA has opened a call to include activities in the event's official agenda: webinars, report launches, institutional announcements or other initiatives must be registered with EGBA before 19 October 2026 if they are to appear on the official programme.

## Results of the European Safer Gambling Week 2025 and expected reach for 2026

The 2025 edition was the largest to date in terms of partners and social reach. In 2025 221 partners from 24 countries participated and the campaign's messages reached 4.1 million users on social media. EGBA presents these figures as a benchmark to encourage greater involvement in 2026.

## Who the campaign is for and how to register

EGBA addresses its call to all actors linked to the gambling sector in Europe: operators, regulators, trade associations, technology providers, support organisations and other interested parties. The association also offers a mailing list for updates on the European Safer Gambling Week 2026; interested parties can sign up to receive communications and materials.

For general enquiries and to access resources, EGBA suggests using the association's official channels. The materials are suitable for use in public campaigns and corporate channels and are supplied with brand and usage guidance.

## Practical guidance for participants and organisers

The materials facilitate local adaptation of the messages: the orientation notes explain how to use the graphics in posts and how to coordinate public activities. For those planning events beyond simple social distribution, pre-registering on the official agenda before 19 October 2026 is necessary if the activity is to appear on the programme.

EGBA encourages participants to coordinate messages and calendars to maximise the initiative's combined reach. The provided resources include mastheads and translated graphics, which facilitate multilingual campaigns in the same week.

## Link to the professional community

The European Safer Gambling Week 2026 also represents an opportunity for institutional visibility and professional exchange. Operators and B2B providers who want to leverage the campaign can consult guidance on compliance and sector communication in the section [regulation](/regulation) and collaboration case studies in the section [b2b](/b2b) of the editorial site. For announcements and coverage of activities, organisers can list their events in [news](/news).