European Safer Gambling Week 2026: EGBA Releases Campaign Graphics for Nov 16–22

Campaign graphics for European Safer Gambling Week 2026 are now available, the European Gaming and Betting Association (EGBA) announced from Brussels on 9 October 2026. The initiative runs from 16–22 November 2026 and this is the sixth edition. EGBA said the graphics package covers local-language materials for 30 countries and that participation and use of the assets are free of charge, with access provided within 48 hours after request.

European Safer Gambling Week 2026: what EGBA released and when

EGBA published a packaged set of materials to support stakeholders taking part in European Safer Gambling Week 2026, which runs 16–22 November. The release date for the assets was 9 October 2026 and EGBA is distributing the materials to operators, regulators, trade associations, technology providers, support organisations and other parties working in the safer-gambling field. Access is provided within 48 hours of requesting the package.

The graphics package includes guidance notes on participation, logos and brand guidelines, and a suite of campaign graphics. Those campaign graphics comprise message-specific images in local languages for 30 countries, generic campaign graphics and mastheads intended for social media and other communications. EGBA stated that participation and the graphics are free of charge.

How stakeholders can take part and request the graphics

Stakeholders who want to use the EGBA materials must request the graphics through the association; EGBA confirmed that requests are processed and access is granted within 48 hours. The guidance notes included in the package explain how to participate, how to apply EGBA brand guidelines and how to localise the message graphics for audiences in different jurisdictions.

EGBA invited firms and organisations across the sector to take part: licensed operators, national and regional regulators, trade associations, platform and technology providers, and non-profit or support organisations focused on gambling-related harm. EGBA also singled out its own members as among the targeted participants.

Campaign content and the 2026 message set

The 2026 campaign will again promote eight core safer-gambling messages. EGBA confirmed that two of those eight messages are new for this edition: one message focuses on the role of friends and family in prevention and support, and the other highlights the consumer protections that legal gambling sites offer. The association expects participating stakeholders, including EGBA members, to share these messages on social media and in public-facing communications across Europe during the week.

The 2025 edition provides a recent benchmark for scale: in 2025 there were 221 partners from 24 countries and safety messages reached 4.1 million social media users, EGBA said. Those figures were cited as context for the 2026 roll-out and to underline the existing reach of the initiative.

Events call and submission deadlines

EGBA has issued a formal call for events and activities to be included in the official European Safer Gambling Week agenda. Stakeholders planning a webinar, a report launch, an announcement or another activity beyond the social media campaign can register their event for inclusion. The deadline to register events with EGBA for the official agenda is 19 October 2026.

Registered activities will be assembled into an official agenda for the week; EGBA also offers a mailing list for updates on the campaign and the agenda. Organisations that do not register by the 19 October deadline may still use the campaign graphics and participate in national or local activity, but their events will not appear on the official EGBA agenda.

Practical notes for communications teams and compliance officers

The guidance notes supplied with the graphics explain brand usage and localisation requirements. Graphics include translated message images intended for direct use on social platforms and as mastheads for communications. Logos and brand guidelines set out how partners should display the EGBA campaign identity when sharing messages with players and public audiences.

EGBA emphasised that materials are available at no cost and reiterated the processing window of up to 48 hours from request to access. That window applies irrespective of stakeholder type.

Where to sign up and further information

EGBA asked interested parties to request the graphics package and to register planned events by 19 October 2026 if they want inclusion in the official week agenda. The association also invited stakeholders to join the campaign mailing list for the latest updates on European Safer Gambling Week 2026.

"Campaign graphics for European Safer Gambling Week 2026 are now available," EGBA said in its release on 9 October 2026, signalling the start of the distribution process.

"Participation and graphics are free of charge," the association added, noting that assets include local-language messages for 30 countries and guidance on how to participate.

Organisations looking for the campaign materials and registration details can contact EGBA directly and should allow up to 48 hours for access once they request the graphics. For stakeholders planning events that should appear on the official agenda, the cut-off to register is 19 October 2026.

For background on the initiative and to see past editions, readers can consult EGBA's communications and consider linking campaign activity to their existing outreach on regulation or their player safety channels on news and events.